Y’all probably don’t read my blog. I curse muchly and there is “sex” in my banner, not to mention a bare nekkid lady.
Before you read any further (if you are still reading or the least bit interested), please go to these websites and study them. Ignore the content; I want you to see what they’re doing. Then come back. I’ll wait.
Back? Cool. Now, please go here:
Did you understand what I wanted you to see? Awesome!
As a consumer of e-books, I would like to offer you a friendly suggestion, which is to embrace the digital distribution of your titles. The e-book publishers I linked are making money hand over fist. The devices I linked are the way people read e-books. This will grow.
You probably don’t understand the seduction of having an entire library in your palm, and that’s okay. There are lots and lots of people who say they won’t give up print for anything, and then they get to live with an e-book reader for maybe two or three days, and they’re hooked.
There’s also something very seductive about being able to log onto an e-bookstore and download a bunch of books onto your device immediately. No driving. It’s all about impulse. I can talk myself out of an Amazon purchase because it involves shipping time. It leaves the shopping cart and goes into the wish list, never to be seen again. I don’t even want to go to a bookstore anymore.
I’ve now encountered three small LDS presses and individuals somewhere in the LDS publishing arena dismiss e-books as so much of a passing fad, a waste of time or, worse, think that “e-book” is synonymous with “PDF.” I simply have to shake my head at their short-sightedness.
Be on the cutting edge of the digital age of books. Take a cue from the church’s rabid embrace of the interwebz and streaming audio and its ability to reach its members nearly effortlessly.
But beyond that, the take-home message here is this: E-bookstores are dangerous to the health of my checkbook.
Want to know the real reason I don’t buy anything from Deseret Book, Zarahemla, Signature Books et al? No e-books. I want to read your books; really I do, but I’m not going back to paper unless you give me something terribly compelling. I buy e-books on impulse. Impulse. Hear that? IMPULSE.
Please give me a reason to throw my money at you in the middle of the night when one of your titles catches my eye. Pretty please?