Tax Deduction #2, male, 3 years old, doesn’t read, taught me a very valuable lesson yesterday when he saw this:
in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company.
He knew what it was immediately. Pointed at it, blurted it out. Dude didn’t know what it was until the company identified itself.
Train up a child in the way he should go and when he is old he will not depart from me.
Mojo Branding Lesson #1.