This morning I butted into a Twitter conversation between @jackiebarbosa, @elyssapapa, and @growlycub about Romance heros/heroines who are struggling financially at the end of the book, but they shall live on love:

[blackbirdpie url=”http://twitter.com/#!/MoriahJovan/status/13276067800293377″]

Which led back around to the title of the book which started the conversation I butted in on:

[blackbirdpie url=”http://twitter.com/#!/jackiebarbosa/status/13279970579185664″]

and

[blackbirdpie url=”http://twitter.com/#!/victoriajanssen/status/13286262161018880″]

Which led to:

[blackbirdpie url=”http://twitter.com/#!/MoriahJovan/status/13280763256508417″]

and:

[blackbirdpie url=”http://twitter.com/#!/PortiaDaCosta/status/13281803079000064″]

This entire conversation happened in the course of an hour in casual conversation on Twitter, and money was spent. (More money would’ve been spent if the publisher had the sense to allow people out of the US to buy it, but that’s a conversation for another day.) (Also, it was $5.99 on the Kindle, which is my cutoff point for ebook prices, so there was another advantage.) As far as I know, I’m the only one who bothered to tweet that she bought it, but that’s not to say nobody else bought it.

The “need” was created.

The “need” was satisfied.

Immediately. Easy and with no friction.

There are a lot of lessons to be learned from this. Insert your favorite lesson here.