Never underestimate the commercial value of mental illness.
NOTE: This is the fourth in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.
Yesterday (grimace) was David’s turn and he’s got me seriously thinking about that whole FREE thing again. I swear, the more we hash this out, the fewer solid opinions I’ve got.
NOTE: This is the third in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.
Outside of David’s and my continuing exploration of how to monetize our work (and for me, this means fiction), I’ve come across some interesting things that really only cement my opinion that, in a misguided attempt to be generous, knowledge is flung around like rotting leaves on a late fall day: plentiful, soggy, and seemingly worthless.
In ages past, knowledge was specialized and carefully husbanded, passed down from father to son or from master to apprentice, under the craft guild’s auspices: tailoring, goldsmithing, masonry, jewel cutting. These trades were respected, well paid, and each had their—get it?—guild to watch out for the trade. (I won’t go into the differences between a guild and a union at this time.)
Not that long ago, esoteric specialized trades with their own secrets began to write how-to books. I still liken this to the groundbreaking This Old House (and if you don’t know how groundbreaking this was in the building and remodeling industry, you just weren’t paying attention or you weren’t born yet). In 1979, I was 11 and I ate it up, glued to PBS every Saturday morning. (There’s a genome for DIYers, you see.) Still, the how-to books got bought and people learned these things—and they paid for the privilege.
A couple of years ago, I thought I’d undertake the task of making drapes, so I bought (oooh, there’s that word again) an e-book on the subject. It was self-published, an A-to-Z how-to with simple instructions laid out for an idiot ADDer like me, and far superior to anything I’d seen in a bookstore or at the library. It was $24.95 and worth every penny. (Never did get around to doing the drapes, but now I understand the concepts and principles of drape-making.)
Today, I went looking for how to create dollhouse plans and build a dollhouse. Now, I have never been into dollhouses and this project has to do with my current WIP, Stay, for which I want to build Whittaker House (a gothic revival mansion inn) and its surrounds in miniature. And I found this: FREE dollhouse plans and instructions.
I would’ve paid money for instructions like that, perhaps as an e-book or as a serial or a do-along project. I mean, she seems to know what she’s talking about, right? I wondered, “What’s wrong with that woman?”
But then I looked at the header of my own blog, where it says, CREATING E-BOOK SERIES. I’ve been spending hours and hours building the next post on this (in case anybody was wondering where the hell it was). What’s wrong with that woman in the mirror?
Three things:
1) I’m a dilettante. I’m not sure I’m doing this the “right” way. I can only share what I’ve done; thus, I’m not sure my knowledge is actually worth anything.
2) I like to teach, and any bit of knowledge will spur me on.
3) I’m a compulsive helper. Knowledge is power and I think there are a lot of people out there who could use some empowerment.
If I had a penis and had gone to a master to teach me, say, stone cutting, my father would have paid the master to take me on as an apprentice. I would have served in his household in whatever capacity in exchange for room and board and knowledge for a period of 7 years (or more), which would have made me little better than an indentured servant. And then I would have struck out on my next phase as a journeyman and continued training. Once I earned the title of master under stringent training and specification, I could then say, “These are my credentials because I gave 14 years of my life to my trade in money, blood, sweat, and tears, and I am now in a position to charge money for my expertise and get my own little slave.”
If I had gone to college and enrolled in their fashion program, I would have paid tuition and gained credentials that told people, “Yeah, I kind of know what I’m talking about, so you need to pay me for my knowledge.” Oh, wait. I did do that. And I have a couple of awards to show for that. In my particular field of textiles, I’m considered a bit of an expert. So I charge.
But I didn’t go anywhere to learn how to create e-books. I learned my CSS and (X)HTML on my own from the free sites online (which sites exist in order to promote a standard markup). I learned the software programs by hit-or-miss. Nobody taught me; I didn’t ask anybody to teach me. I don’t feel I know enough to charge.
So why am I doing it?
To get traffic here into my blog to get you to buy my book. I am an expert on the subject of The Proviso, so I want to get paid for it. I am fortunate in that a couple of people have mostly agreed with me on my level of expertise.
Rightly or wrongly, some knowledge has to be given away to entice you to buy my product. Sometimes, those enticements don’t seem related. Obviously, there are some problems with the method I’ve chosen, which is to say, the people most likely to show up here to take the knowledge I’m offering free are probably writing books of their own and I should view them as my competition. They probably view me as their competition, too.
But say I’m wrong and it’s painfully obvious to everyone (except me and the people who take my advice) that I have no clue what I’m doing. Well, then my competition will screw up, too.
Sometimes free isn’t worth what you paid for it and can actually cost you a whole lot of real time and cash.
NOTE: This is the second in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.
Today is David’s turn and believe me when I tell you he is far more thoughtful than I, pantser that I am.
NOTE: This is the first in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.
I’ve been thinking about this for a while; how, if the product you offer is free, can you make a living at it? Answer’s simple: You can’t. So why do we writers do this? Just be read? Really? I thought I might need therapy, which is when I began writing this post.
In David’s excellent post, How to Get Your E-book Read, my overriding thought was that getting read is not the problem. In the era of “information wants to be free,” getting paid will be the problem. His article was serendipitous because then I knew I wasn’t alone in my thinking and we began to talk. Since he and I started brainstorming last week about what facets of the money issue we could cover (and believe me, we’ve uncovered more facets than a 2-carat marquis diamond), I’ve seen three disparate conversations/articles concerning this.
First, this Dear Author thread (almost 550! comments) wherein an author stated that she pulled a series because her work was pirated so heavily she couldn’t make money on it and, further, that if a day came that she couldn’t make money writing, she’d just stop.
Second, Ara13 in this Publishing Renaissance thread says:
I read last week how one of this blog’s bloggers complimented a writer by saying she passed on her book to a friend. I winced. For me, that was a back-handed compliment. Sure, it’s great that you like my work and want others to be exposed to it, but if you really want to help, you’ll buy them a copy. Sorry, but being able to pay my rent and grocery bills allows me to pursue such a creative endeavor.
Third, this Time article, most of which is quotable, but this is the phrase that stuck out to me:
From a modern capitalist marketplace, we’ve moved to a postmodern, postcapitalist bazaar where money is increasingly optional.
Postcapitalist.
Money optional.
I nearly had a heart attack.
When I was 18 and new to college, I had a teacher who told me, “Don’t give away your knowledge. You earned it, you paid for it in time, money, blood, sweat, and tears. Don’t give it away for free.”
I choked. It went against everything I’d been taught both at home and at church (Mormons have no paid clergy; it’s strictly volunteer), and I was horrified. Then that teacher went on to prove himself an asshole, so I felt vindicated.
But as I got on in life and saw that those who have knowledge and who teach for little or no money aren’t very…respected. And I read books of philosophy that changed my thinking. Yeah, one of them was Atlas Shrugged
Then I got along farther in life and saw that sharing a little quality knowledge is useful as well as generous. It’s empowering to giver and taker. It at once gives the receiver a fish so that he doesn’t keel over from hunger and teaches him how to use a fishing pole. It’s a personal choice in how to balance what to give, how much, and when. However.
There is a price:
1. Expectation and entitlement. As in, some people will then feel entitled to more of the giver’s knowledge, and possibly get upset when more is not forthcoming.
2. Devaluation. As in, whether it’s taken or not, it will be seen as disposable because it’s cheap or free. “This is advice is free, so it’s worth what you paid for it” takes on a whole new meaning in today’s postcapitalist, money-optional bazaar.
I have fear for the future of information.
What I truly fear is that all content, all information, all written entertainment, will be free and thus, devalued. The consultant (knowledge) and artist and musician and author need to be rewarded monetarily for their work or else they can’t eat.
Most consultants will find a way to monetize their knowledge. Chris Brogan does. Ramit Sethi does. Christine Comaford-Lynch does. Suze Orman does. No matter how much they give away.
Artists find ways to monetize their knowledge, from the elite to the bourgeois to the commercial to the assembly line.
Musicians tour and sell merchandise. (I probably should’ve used Radiohead for that example, but oh well.)
But most writers have no real avenue of residual earnings off their writing, except through direct sale of the work itself. Most writers will do whatever it is they do anyway without pay and continue to sling hash and throw themselves on the altar of “honing their craft” in order to earn the approbation of agents and editors (if they continue to exist in any number). They’ll take increasingly lower wages in order to be afforded the privilege of writing for money (i.e., “be a REAL writer”) for the cachet of having gotten The Call.
And then they’ll be pirated one way (cutting a print book open and scanning it) or another (file sharing).
Because the consumer has been trained via a number of methods to feel entitled to intellectual property and will, in turn, slap down any writer egotistical enough to say, “Hey, the work product of my brain is worth money.” They’ll do this through two methods:
Refuse to pay and not consume, then find free (possibly inferior, probably equivalent, possibly superior) content elsewhere.
Refuse to pay and consume anyway. Piracy.
No, his mind is not for rent to any god or government.
Nor, I would add, a self-entitled public. It should be for sale.
Aside: I needed the expertise of an editor to thoroughly go over my book. I paid her. I will not disclose how much because I don’t want to think about it; however, she had expertise I did not and I felt…weird…about asking someone to do that much work for little to no money.
What’s the answer?
Hell, I don’t know.
Rand had her architect and her musician and her novelist ride off into the sunset poverty-stricken for the sake of their art, taking their work with them.
The Internet drowns in pundits and theorists claiming, “Information wants to be freeeeeeeeeeeeeee!”
The writer in me, the one who was reared to give away knowledge, still hears the siren call of That One Person to whom what I have to say will make a difference in his life and possibly change it for the better—whether I know it or not.
The entrepreneur in me wants to make a living doing what I love to do. Validation is gravy, but I gotta have the spuds.