Never underestimate the commercial value of mental illness.
Eight years ago. EIGHT. 8!!!
I wrote this: The Perfect Bookstore.
Six years ago, I wrote the followup: The Perfect Bookstore
Today, my good friend Nate Hoffelder, digital maven and my occasional partner in crime, pointed me to this:
Paris’s first on-demand-only bookshop.
Point-by-point similarities:
Best part?
Meriot said he needs to sell about 15 books daily to break even.
That’s a margin even I didn’t foresee.
I’m over at Publishing Renaissance today, blogging part 3 about how The Bewbies came into existence; in case you missed them, see part 1 and part 2, too!
.
April Hamilton, independent publishing crusader extraordinary, built a new site called Publetariat, which will serve as kind of a clearinghouse/gathering space for independent-like authors. As soon as I figure out the Nixonian Drupal (you know, tricky dicky), I’ll be adding my voice over there. At least, uh, that’s what I’ve been s’posin’ to do for a while now and haven’t gotten to it. I’m sure April will find a suitable punishment for me.
The O’Reilly Tools of Change for Publishing conference went on earlier this week and I followed the comments on Twitter. Fascinating! although I’m not sure any conclusions can be drawn in any direction. Frankly, it seems to me nobody really knows what the hell’s going on in publishing right now. I will just keep on keepin’ on. By the way, a free e-book rundown of the conference is available for anyone who wants one.
A lot of what I saw related to the creative monetization of fiction, which ties in perfectly with The Urban Elitist‘s and my cross-blog series on the same.
The EPUB format drum continues to be beaten and pleasepleaseplease, PTB, do IT! All for one and one for all! The mp3 format of e-books. I cannot tell you how I salivate at the thought.
DRM was preached against as the Great Satan (which it is).
The guy behind the Espresso Book machine spoke. I don’t know what he said, but check out this video.
Some of my independent publishing cohorts and pals had a session. I wish I’d been there!
I’m coming to the conclusion that it will be another few years before e-books are widely read and that at that point, the value of the print book will be in POD pretty, well-made editions, hardback with gorgeous jackets and/or the ability to offer leather-bound and tooled editions or other specialty editions, where the object of the book is the art as well as the content. Until then, the market’s going to be in flux with regard to price, from free to outrageously overpriced. (I’ll blog this later; I have lots to say about this.)
In other news, the XY Tax Deduction went rooting in the cabinet and brought me a can of corn to make for him. So I did. He said, “I not hun’ry.”
Hey, publishers and booksellers. Let me help you solve all your problems, ’kay? Behold the perfect bookstore:
The problems? You know exactly what they are and obviously you aren’t interested in solving them.
You booksellers have been rolling around on the back of the consignment system like it’s catnip for too long—and it’s still going to bite you in the butt.
You publishers are doing everything you can to stymie ebooks and are determined to cling to your outmoded ways. You can lay off people all you want, but you’re not actually willing to do what it takes. Never fear, though! The economy will help you with that.
Now, in a quaint little town that is a suburb of Kansas City, they have a town square surrounding the 19th-century county courthouse. In one of those slender 19th-century 2-story buildings, there is a mom’n’pop bookstore that has been there for, oh, EVER. The top floor was always for used books, the bottom floor stocked to bursting with books. Then they put in a coffee shop. Last week, we found out they were phasing out the books altogether. Now, I ask you. What is a bookstore without books? It’s not. It’s a coffee shop.
I’ve been thinking about these issues for a long time and shaking my head sadly, wondering how long it’ll take before the consignment system collapses.
Say the above drawing is the bottom floor of the aforementioned 2-story 19th-century storefront on the town square. The 2nd floor could house a coffee shop or used books or books that you wanted to order to keep in stock (and you paid for them up front on a wholesale basis) because you’re a bookseller and you love books and books are a perfectly reasonable thing to have in a bookstore.
But do you see what is going on? A way to be inventory-free, using the just-in-time inventory system that half the rest of the retail industry in the world has been using for going on 15 years now.
You, Random Reader, are a book lover. You want a book you can hold in your hands. You go to Quaint Bookstore and they do not have what you want in their meager stock. NO PROBLEM! You sit down at one of the book stations. You browse the computer catalog (probably Ingram or Baker & Taylor). You pick your book. You punch in your credit card number (tied to the store’s point-of-sale system). The order goes directly to one of the Espresso machines behind you. You wait 10 or 15 minutes (by which time you’ve probably already ordered another 3 books), and out pops your book. You are GOOD TO GO.
Or hey! Maybe you don’t want to wait the 10 to 15 minutes, so you tap into your Quaint Bookstore account from home or work or school and order the book that way. You can pick up your Espresso when you pick up your espresso on the way to or from work or school.
And say you want an e-reading device, but you don’t want to get burned. You go to Quaint Bookstore and you pick up one of their demo devices loaded up with ebooks. You sit go upstairs to get an espresso (heh) and read for a while to see if you like it. If not, go back, pick up another one, and make sure you like what you’re getting. Then you buy it and boom, healthy profit for Quaint Bookstore on an e-reading device (which will probably get the customer back to buy at least 1 print book for every 10 ebooks they read—okay, I made up that number, but still!).
Honestly, I do not know why this has to be difficult. The technology’s there, waiting—no, begging—to be used. The consumers are there and will grow as the economy cycles back up again. With one Espresso machine, Quaint Mom’n’Pop Bookstore could get rid of its book stock, but still be a bookstore.
Did I mention there is a small liberal arts college in this town, too? Can you say “bypass the college bookstore for your textbooks”? Ka-ching.
But you know, I’m not even sure this particular Quaint Mom’n’Pop Bookstore ever heard of an Espresso and probably are afraid of ebooks, and are unwilling to look past the death of the consignment system. (I should probably ask them those questions before I assume things, eh?)
I tell you, the time is (almost) right for a new breed of independent bookseller.
It’s been clear for months that it will be a not-so-merry holiday season for publishers, but at least one house has gone so far as to halt acquisitions. PW has learned that Houghton Mifflin Harcourt has asked its editors to stop buying books. […] Another agent who had also heard about the no-acquisitions policy at HMH called the move “very scary” and said it’s indicative of an industry climate worse than any he’s ever seen.
Predictions:
1. Expect this to keep happening for a while at other major publishers.
2. More independent publishers will spring up, particularly in the ebook arena.
3. Major publishers will start mining their backlists for ebooks. Oh, wait, they already have. Credit for innovation coming right up!
4. Revisions in the advance/royalty system. E-presses blazed this trail, but Harper Studios has taken up the cause (and may end up reaping the credit for that, too).
5. This may be the death knell for the consignment system of selling books. One can hope, anyway.
Yeah, it’s depressing, but A) everybody’s having a hard time, so boo hoo at you too, publishing and B) everything is cyclical.
Quite frankly, the economic downturn and the rise of the ebook couldn’t be timed better. You build up the low-cost or free alternative in the downswing (coupled with instant gratification), something people can afford and are open to, then you see it explode once the upswing begins.
Dead tree books will NOT be a thing of the past (knock on wood), but the smart publishers and booksellers will find cheaper alternatives to bring those to market too. If you want to survive after an economic downturn, you must start thinking in the long-term instead of the short-term; you sure as heck aren’t making any money now, so figure out how to make money when everybody has some again.
Pssst, publishers and booksellers:
It’s called the Espresso.
In kiosks.
At Wal-Mart, Target, and smack DAB in the middle of your chain or independent bookstore.
I’ve had a lot on my mind lately that I haven’t been able to untangle, much less unpack on an issue-by-issue basis. What are they?
1. The election
2. Prop 8 in California
3. “Black October” in publishing
4. Independent publishing
5. Agents and editors (the “Gatekeepers”)
6. Mormon writers/Mormon literature
But a couple of posts on Nathan Bransford’s blog yesterday sorted at least one issue out for me, which is my firm belief that whether or not independent publishing becomes as accepted independent filmmaking and independent music making, it was the right choice for me. And I’m going to come back to that Espresso Book Machine thing because it’s tres important.
Which leads me to a post Mike Cane made recently about self-pubbing and an author’s inability to do it all, yet tries because he wants to save money. He’s right overall, but I learned long ago that creative types in one discipline are drawn to other disciplines and have the ability to do those well, too. What they are, though…that I can’t say. So that’s going to be my jumping off point for today’s Jack Handey.