I don’t like Facebook. I never did. I wouldn’t even get on it to talk to my relatives. There was always something faintly nefarious about Facebook I didn’t feel with Twitter (which may simply be better at hiding it). I also didn’t like and didn’t understand either the interface or its functionality.
But I’m an author and as authors will do (or try), we must market. And marketing was happening on Facebook. And, not coincidentally, that’s where my fans were, too. I made a page. I have a personal account, too, that’s really not so personal. So I went there and I posted there. Then Facebook changed the way it displayed what I posted, which was to say, there was a precipitous drop in how many people were shown my posts from one day to the next. Facebook is doing Things, and those Things are cutting out the end user from stuff they want to see. Therefore, why should the content creators continue to supply content?
I will be ramping up my blogging again because there is no reason for me to be on a platform I hate if my readers won’t be shown what they have asked to see.
I will also be starting a newsletter for those who don’t care for blogs.
Because you know what? I have two (yes, two) books coming out on May 1, 2014, and I’d sure like people to know about them. Facebook’s not going to help you find out about them anymore.
I have been increasingly frustrated with the way Facebook has been hiding what I post from people who have requested to see what I say. For those of you who don’t know (maybe don’t even care), this is a good explanation: Getting Facebook Slapped: Understanding Facebook’s Big Lie
- FB uses the data its users provide and have been providing for 10 years to advertise to you. But there ain’t no such thing as a free lunch, so they get what they deserve—ads.
- On the other hand, users have been providing free labor to collect the data for other purposes. FB users perform very valuable work for free.
- FB’s raison d’être was to allow users to “Connect with Your Friends • Discover and Learn • Express Yourself • Control What You Share • Stay Connected with Your Friends on Mobile Devices” except…now you can’t. Because it won’t let you.
- The users who built the database, collected the followers, followed the brands, participated in the community, are being stabbed in the back. It happened overnight. One day you reached all the people who opted in to see your page. The next day, you didn’t.
- Unless you pay to boost your posts. Except…you don’t know if FB is lying to you or not because there is no third-party verification of stats. Except…it’s the work the FB users did. FB users are expected not only to build the database, but to PAY to use it.
My personal experience is the same, but what keeps my rage fueled are the DAILY emails from FB reminding me to post on my page. Really?
I am not posting on my page anymore and this is why: Nobody sees it. Not even the people who requested to. Yet FB wants me to continue to support my brand on FB by nagging me to do it.
For a moment, Facebook was the only good game in town, which was why many of us were stuck here. However, once the users (not the page owners who are being throttled) realize they’re not getting the information they want, they’ll leave.
The sooner the better.