Posted By MoJo on July 2, 2009

Y’all probably don’t read my blog. I curse muchly and there is “sex” in my banner, not to mention a bare nekkid lady.

Before you read any further (if you are still reading or the least bit interested), please go to these websites and study them. Ignore the content; I want you to see what they’re doing. Then come back. I’ll wait.

B10 Mediaworx.

My Bookstore and More (mostly Samhain Publishing’s titles, but look under the “manufacturers” tab and see the other e-book publishers).

Loose-Id.

Ellora’s Cave.

Baen Books.

Zumaya Books.

eBooks.com.

Project Gutenberg.

Fictionwise.

Back? Cool. Now, please go here:

Amazon Kindle.

Sony e-book reader.

iPhone.

iTouch.

BlackBerry.

Palm Pre.

A more complete list of e-book readers.

Did you understand what I wanted you to see? Awesome!

As a consumer of e-books, I would like to offer you a friendly suggestion, which is to embrace the digital distribution of your titles. The e-book publishers I linked are making money hand over fist. The devices I linked are the way people read e-books. This will grow.

You probably don’t understand the seduction of having an entire library in your palm, and that’s okay. There are lots and lots of people who say they won’t give up print for anything, and then they get to live with an e-book reader for maybe two or three days, and they’re hooked.

There’s also something very seductive about being able to log onto an e-bookstore and download a bunch of books onto your device immediately. No driving. It’s all about impulse. I can talk myself out of an Amazon purchase because it involves shipping time. It leaves the shopping cart and goes into the wish list, never to be seen again. I don’t even want to go to a bookstore anymore.

I’ve now encountered three small LDS presses and individuals somewhere in the LDS publishing arena dismiss e-books as so much of a passing fad, a waste of time or, worse, think that “e-book” is synonymous with “PDF.” I simply have to shake my head at their short-sightedness.

Be on the cutting edge of the digital age of books. Take a cue from the church’s rabid embrace of the interwebz and streaming audio and its ability to reach its members nearly effortlessly.

But beyond that, the take-home message here is this: E-bookstores are dangerous to the health of my checkbook.

Want to know the real reason I don’t buy anything from Deseret Book, Zarahemla, Signature Books et al? No e-books. I want to read your books; really I do, but I’m not going back to paper unless you give me something terribly compelling. I buy e-books on impulse. Impulse. Hear that? IMPULSE.

Please give me a reason to throw my money at you in the middle of the night when one of your titles catches my eye. Pretty please?

Category: Books*Authors*Pubs, Money | 1 Comment »
Tags: ebook readers, ebooks, epublishing, iPhone, LDS lit, LDS publishing, SmartPhones

Posted By MoJo on July 1, 2009

Keep your day job.

Accept that you will not be able to quit your day job.

Regardless how much weeping and wailing and gnashing of the teeth goes on around the web about monetizing art, if you’re a writer not already pulling income that allows writing to be your day job, just deal with the fact that you probably aren’t going to.

In my mind, making peace with the fact that you have to keep your day job is a lot easier than spending all your creative energy to resent it. Ask me how I know.

Today, right now, as I look over the fiction writer landscape on the web, I see lots of writers I can slot into roughly five categories:

1. The unpublished authors seeking publication via the normal route (query/reject/revise/repeat). They’re hustling to get an agent’s attention, and possibly spending money on ink/toner, paper, envelopes, and postage to do so. They aren’t earning any money.
2. The midlist authors having to prove their numbers in order to get their next book contract, which means they have to hustle and market and fight to make sure people know their books exist (especially if they aren’t in Wal-Mart or Target). They probably aren’t earning enough to write full time.
3. The self-published authors having to fight just to let people know they and their work exists. They probably aren’t earning enough to pay the cost of producing their book(s), much less earn a living.
4. The career category authors (Harlequin/Silhouette) and e-published romance authors (Samhain, LooseId, Ellora’s Cave), a good portion of whom can earn a fairly decent living cranking out the books, but there’s a catch: Putting out enough books to make that kind of living has to be grueling. At least, it would be for me. YMMV. The advantage to e-publishing over career category publishing, though, is that your titles never go out of print and you have A) time to build a backlist and B) your backlist is forever available to any late-night shoppers with a credit card.
5. The A- and B-list authors who have pressures of their own, I’m sure, to which I am not privy. This includes anyone who may (if they choose to) write only one book per year or fewer and earn a comfortable living doing so.

Now, I’m obviously #3, except that I’m doing okay: Not enough to quit doing my day job, but enough to bear out the investment of time and money. (See my Six-Year Plan.) However, my goal is the same as the e-published authors: Build the backlist and invest in the future.

I hate my day job. I really do. Yeah, it’s my own business but I hate the work, mostly because I’ve been doing it or something similar for years. It’s easier now that I have a couple of decent clients, but the work remains. I fight an uphill battle every day to Just Do It, but do it I must. Some days I’m more successful than others.

But the explosion of free versus paid writing that has kind of ballooned lately with Chris Anderson’s book Free, and Malcolm Gladwell’s review of that book in the New Yorker only reinforces the necessity of resigning myself to the fact that I must have a day job.

For now.

The fact of the matter is that I have better odds of doing so than unpublished authors who hold out hope that they’ll hit the lottery.

I also believe that I have better odds than those authors who have to prove every book via sales, even if all the stars are aligned against them (bad cover art, little marketing support, not being in Wal-Mart or Target); perhaps that myopic of me, but I’m hustling for 100% profit, while they’re hustling for 10% royalties and they’re locked into questionable digital contracts (amongst other things).

As for career category writing, I couldn’t do it (as stated above), especially within the restrictions of category. I know, because I tried, and missed the bullseye by half a hair every single time.

I also couldn’t do e-publishing because there isn’t one that would contract what I write, and I know that; I’d rather not waste their time or mine. Also, see above for the grind in order to make money.

Basically, what I have on my side is control and time. I’m going to write no matter what, and I’m going to write what the stories I have to tell. I’d rather put it out there for the opportunity to earn a little money than let it languish in the inboxes of agents who are also feeling the pinch.

Yeah, I think I’m in a really good position. I just can’t quit my day job.

Yet.

I’m slowly coming to terms with that.

Category: Books*Authors*Pubs, Money | 20 Comments »
Tags: art, epublishing, independent publishing, monetizing art, self-publishing, writing

Posted By MoJo on June 28, 2009

You know, I shove a tanto in my gut and bleed all over the interwebz about my issues with embedded font evangelism in the name of book designer job security, then I get over it and I think I’m done.

Well, Penguin Books has reminded me this morning that not only am I not done, I’m now pissed off as a reader and not as a writer/publisher/e-book mark-up-er, except . . . this is really not about Teh Pretteh. It’s about DRM. I’m fighting the wrong battle. The book designers can go figure out their own lives. I’m a reader first, dammit.

Way back in the day (six months ago), Penguin offered the novella “You Can Count on Me” by Roxanne St. Clair as a free PDF download you could snag from Ms. St. Clair’s site. (It’s not there anymore.) It was part of a Christmas anthology called I’ll Be Home For Christmas and features characters from her long-running series called The Bullet Catchers. I believe there are currently three books in this series, with probably more to come.

Now, I don’t like romantic suspense and I don’t like anthologies and I don’t like Christmas romance novellas, but this looked like a good way to ease me into a romantic suspense series that already had me intrigued.

And it was free. No question.

Yet I forgot the cardinal rule of life: There ain’t no such thing as a free lunch.

Dear Penguin:

You suck. And not in the good, hot, naughty kind of way.

The novella is 97 PDF pages long, but it’s 5.25 MB. Why? BECAUSE IT’S A SCAN WITH A BIG FAT KANGAROO WATERMARK ON EACH PAGE.

To give you an idea of how big this is, my 736-page doorstopper’s PDF
is 7 MB. 736 pages >97 pages.

I converted this novella before I realized it was a scan. Easy enough. PDF–>RTF–>IMP.

Except it wouldn’t load onto my eBookWise. WHY WHY WHY? Well, because it’s just too big. The IMP file is 68 MB.

To sum up: Not only am I NOT going to read this free PDF (because I don’t read books on my computer), I’m also going to dump it from my computer (which I never do because even the bad books still belong to me) because it’s a space hog and severely cramps my Vostro’s innards when it tries to open the damned file, and I’m going to remember Ms. St. Clair (poor dear, I know it’s not her fault) for this and only this.

You cost me a lot of time with your chastity-belted freebie, time I could’ve used to make money to buy the anthology the novella came from and buy more of Ms. St. Clair’s work if I liked the novella.

Perhaps authors and agents negotiating contracts with you would do well to remember that your DRM process never gave me a chance to get hooked off your free hit.

Love,

Mojo

Update @8:38 p.m. It was just pointed out to me that the PDF file didn’t actually have any DRM on it. It was just a wildly bloated scanned-and-watermarked PDF. The effect, however, is the same: Make it as difficult as possible for the consumer to read the book. Every time I open the PDF, whatever else is in those graphics (it’s a scan, remember), it nearly crashes my computer.

One could argue that this is where book design and fear of piracy converge to create a virtually (heh) unusable product.

Category: Books*Authors*Pubs, Money | 7 Comments »
Tags: DRM, ebooks, eBookWise, piracy, reading

Posted By MoJo on June 27, 2009

I never cottoned to the last template, especially the date thing.

I’ll leave this one up for a few days and see if it grows on me.

Category: Miscellaneous | 3 Comments »
Tags: blogs

Posted By MoJo on June 27, 2009

Yesterday, I got a little mouthy (see this post), which will surprise no one.

I was sent an EPUB file that had embedded fonts that rendered perfectly in ADE. I cracked the file open and what did I see? Perfection. The file wasn’t bloated, it was neatly organized, the CSS sheet was reasonably tidy for its detail, and the detail was compact. It worked and it worked beautifully. I can see how it’s done.

In Sony Reader, it MOSTLY rendered the way it was coded (still no full justification).

In FBReader, it did NOT render the way it was coded AT ALL.

I then cracked open The Proviso file that BookGlutton made. It was a lot leaner; granted, I didn’t have embedded fonts, but it still rendered nicely.

Then I cracked open the file of Stay I had made as an experiment using Atlantis, and it was lean, albeit not as lean as The Proviso because Atlantis broke out each chapter as its own file.

Both The Proviso and Stay look “nice” in ADE, Sony, and FBReader (insofar as anything looks nice in FBReader). That’s right. They look nice. Not spectacular. They do not have Teh Pretteh.

And you know what? That’s okay. I can see that Teh Pretteh EPUB file would take a whole lot more work than I’m willing to invest in either time to hand code or money in software that will do it automatically. I simply see no return on the investment of the extra time for Teh Pretteh with the tools that are available now. I have no doubt that those tools will become available in time.

I’m selling a $40 736-print-page book in 8 ebook formats for $6. The print version is Verra Pretteh, as is the PDF file that comes in the e-book file your $6 buys you. But let’s be real. People who seek out and read e-books—especially on an iPhone, SmartPhone, Kindle, or dedicated reader—are doing it for the content.

After basics: full justification, paragraph indents, line spacing, chapter breaks, a hyperlinked table of contents (and other hyperlinks, if necessary), and those conventions of book reading that move the reader seamlessly through the text, anything else is a waste of time.

Why? Because at the price point that is acceptable to an e-book reader who believes that e-books are cheap to produce and should, then, cost a whole lot less than print books, either A) hand-coding Teh Pretteh or B) purchasing the software that will run Teh Pretteh yields little to no return on investment.

So mea culpa for saying it can’t be done.

No mea culpa for saying it’s a waste of time to do it.

For now.

Category: Books*Authors*Pubs | 8 Comments »
Tags: .epub, ebook readers, ebooks, reading

Posted By MoJo on June 26, 2009

June 26, 2009

For those of you EPUB designer/evangelists who talk about the way EPUB allows you to embed fonts, listen up: It doesn’t make a damn bit of difference.

The only thing that makes a difference is what the EPUB reader has available to it, to wit: Adobe Digital Editions will display one font and one font ONLY.  ITS OWN.

So will Sony reader.

So will FBReader.

You can mark up the text like crazy, but I’m here to tell you, your CSS theatrics is a big fat waste of time. Ask me how I know.

Now, I didn’t set out to become in anywise an expert at this and I’m not and I’m not saying I am. But until such a time as you can make ADE, Sony Reader, and FBReader  display your brilliant design, the EPUB “embed font” “feature” is a non-starter.

Remember: People who seek out and read e-books DON’T CARE about fancy design. They care about content and the ease of its readability.

Category: Books*Authors*Pubs | 5 Comments »
Tags: .epub, ebook readers, ebooks, reading

Posted By MoJo on June 24, 2009

Theric put up his summer to-do list. I thought that was cool. I’ll put mine up, too. Except, well, I don’t have an entry to have a baby. We are SOOOOO done with that Tax Deduction thing.

Readin’:

Torn by God by Zoe Murdock

The Seabird of Sanematsu by Kei Swanson

Fight Club by Chuck Palahniuk

The Actor and the Housewife by Shannon Hale

The Ugly Princess by Elizabeth K. Burton (OOP & no linky)

Writin’:

Work out my sticking points on Magdalene. Thing is, I know what it is; I just can’t visualize how it all goes down.

Edits on Stay when I get it back from above-mentioned editor.

‘Rithmetic:

Create a couple of new products for My Other Business That Is Not Publishing.

There are other things I need to get done, but that’s all pretty boring stuff like, “put up a shelf” sort of stuff.

Category: Books*Authors*Pubs, Miscellaneous, Money | 2 Comments »
Tags: Magdalene, reading, Stay, writing