Tax Deduction #2, male, 3 years old, doesn’t read, taught me a very valuable lesson yesterday when he saw this: 
in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company.
He knew what it was immediately. Pointed at it, blurted it out. Dude didn’t know what it was until the company identified itself.
Train up a child in the way he should go and when he is old he will not depart from me.
Mojo Branding Lesson #1.
Sigh.
.
So what is that logo for? What’s wm?
Damn advertisers. How they’ve brainwashed (branded) our kids. I, on the other hand, am totally exempt from branding. No brand conditioning here… *um-hmm*
Fer shame, Th. I’m not TELLING you. That was the point of the post.
It’s not me — this is my wm logo: http://morriswm.motleyvision.org
I think a lot of contemporary fiction has been using brands as a form of short hand to define characters.
This is accompanied by the inherent danger of dating the book long before it’s time.
LOL Guilty as charged!
But Manolo Blahnik is timeless…