So most of us DIYers out here are trying to brand ourselves. We spend our time on Twitter and Facebook and message boards and whatnot trying to build an audience and a fanbase.<\/p>\n
Then the midlist authors come along and digitize their backlists, and everybody\u2019s happy because they already have a brand and they\u2019re simply supplying a product that people want. Yay.<\/p>\n
And then there are the midlist and higher-up authors who self-publish new stuff. That\u2019s kind of an interesting experiment. I like watching it all play out even though, well, their brand trumps my brand and I have to work harder at establishing my brand.<\/p>\n
Thus, it should make me happy when a very well-established author self-publishes something new and it\u2019s crap. But it doesn\u2019t make me happy. It makes me sad.<\/p>\n
See, one big slip, and the reader suddenly suspects that you\u2019re not a very good writer and that your editors made you who you are, and \u2026 you\u2019re going to throw away years of investment in your brand and your work product\u00a0 just because you want to cash in on a 99c romance novella heatwave or make money off your under-the-bed manuscripts?<\/p>\n
You insult your readers. You insult your former editors. You make a mockery of your previous publishers. And you embarrass the hell out of yourself. Do you really<\/em> not know how bad you look, or do you not care?<\/p>\n If your intent is to destroy the brand you worked for all these years because you just have<\/em> to put up that novella right now<\/em> because can\u2019t wait<\/em> because you\u2019ll miss the self-publishing train if you don\u2019t, then you are succeeding.<\/p>\n And you deserve it.<\/p>\n P.S. If you insist on going without an editor, learn how to fucking write. If you can\u2019t do it after all these years and titles, you\u2019re a fraud.<\/p>\n","protected":false},"excerpt":{"rendered":" So most of us DIYers out here are trying to brand ourselves. We spend our time on Twitter and Facebook and message boards and whatnot trying to build an audience and a fanbase. Then the midlist authors come along and digitize their backlists, and everybody\u2019s happy because they already have a brand and they\u2019re simply […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[546,424],"tags":[],"class_list":["post-5074","post","type-post","status-publish","format-standard","hentry","category-marketing","category-writing"],"_links":{"self":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/5074"}],"collection":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/comments?post=5074"}],"version-history":[{"count":3,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/5074\/revisions"}],"predecessor-version":[{"id":18534,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/5074\/revisions\/18534"}],"wp:attachment":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/media?parent=5074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/categories?post=5074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/tags?post=5074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}