{"id":5073,"date":"2011-06-15T17:37:14","date_gmt":"2011-06-15T22:37:14","guid":{"rendered":"http:\/\/moriahjovan.com\/mojo\/?p=3485"},"modified":"2025-08-24T11:45:06","modified_gmt":"2025-08-24T16:45:06","slug":"the-perfect-bookstore-decadence","status":"publish","type":"post","link":"https:\/\/moriahjovan.com\/talesofdunham\/blog\/the-perfect-bookstore-decadence\/","title":{"rendered":"The perfect bookstore: Decadence"},"content":{"rendered":"<p><a href=\"http:\/\/moriahjovan.com\/talesofdunham\/blog\/the-perfect-bookstore\/\" target=\"_blank\" rel=\"noreferrer noopener\">Part 1<\/a> | <a href=\"http:\/\/moriahjovan.com\/talesofdunham\/blog\/the-perfect-bookstore-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Part 2<\/a> | <a href=\"http:\/\/moriahjovan.com\/talesofdunham\/blog\/the-perfect-bookstore-v-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Part 3<\/a><\/p>\n<p>The perfect bookstore has a name: Decadence.<!--more--><\/p>\n<p>This is not another one of my <a href=\"http:\/\/moriahjovan.com\/talesofdunham\/blog\/the-perfect-bookstore\/\" target=\"_blank\" rel=\"noopener noreferrer\">bookstore-of-the-future<\/a>\/<a href=\"http:\/\/moriahjovan.com\/talesofdunham\/blog\/the-perfect-bookstore-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">how-to-save-brick-and-mortar-stores<\/a> posts. This is about a bookstore I dreamed up while writing <em>The Proviso<\/em> four years ago, the one that spawned the previous bookstore posts. Specifically, it\u2019s Giselle\u2019s bookstore, which was torched, causing her to have to reboot her life at the grand ol\u2019 age of 30 by going to law school. (Because that\u2019s what everybody does when they have to reboot their lives, right? <em>Right?<\/em>)<\/p>\n<figure id=\"attachment_16659\" aria-describedby=\"caption-attachment-16659\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16659\" src=\"https:\/\/moriahjovan.com\/talesofdunham\/wp-content\/uploads\/2011\/06\/20110615_decadence1.jpg\" alt=\"A 19th-century 3-story brick building with shops on the bottom, with cars parked in front.\" width=\"800\" height=\"599\"><figcaption id=\"caption-attachment-16659\" class=\"wp-caption-text\">In the spring and summer when the trees and flowers are in full bloom, it\u2019s gorgeous.<\/figcaption><\/figure>\n<p>This bookstore was in the River Market area of Kansas City, Missouri, and most closely resembles this building:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16660 alignright\" src=\"https:\/\/moriahjovan.com\/talesofdunham\/wp-content\/uploads\/2011\/06\/20110615_decadence2.jpg\" alt=\"A brick sidewalk in front of a row of shops of 19th-century brick buildings.\" width=\"381\" height=\"290\"><\/p>\n<p>Giselle describes it this way:<\/p>\n<blockquote class=\"normal\"><p>I owned a bookstore for seven years [ \u2026 ] I shared space with a patisserie on one side of me and a confectionery on the other. Maisy and Coco weren\u2019t my business partners, exactly; we just figured if we knocked down our walls and unified our d\u00e9cor, we\u2019d all make more money and it worked. [ \u2026 ] Decadence wasn\u2019t a bookstore with food. It was a <em>destination<\/em>. I stocked romance novels of all kinds. Couple that with Maisy\u2019s gourmet chocolates and wine, and Coco\u2019s pastries, the events we put on every weekend \u2026 I was doing very well; we all were. I was never going to be independently wealthy, but I made a lot of money doing something I loved.<\/p><\/blockquote>\n<p>I\u2019ve been percolating this post for a long time, and after many, many Twitter discussions on the relationship between independent brick-and-mortar booksellers and the romance genre (not good) versus Borders\u2019 and Barnes &amp; Nobles\u2019s willingness to step in where the independent booksellers won\u2019t (but Borders, the more romance-friendly store, went bye-bye), I decided to do yet another perfect bookstore post.<\/p>\n<p>Behold, my real idea of the perfect bookstore:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16662 aligncenter\" src=\"https:\/\/moriahjovan.com\/talesofdunham\/wp-content\/uploads\/2011\/06\/20110615_decadence3.jpg\" alt=\"A drawing of a floor plan for Giselle\u2019s bookstore.\" width=\"850\" height=\"1100\"><\/p>\n<p>And I still think this combination of products and location would make some serious bank. (Add an Espresso machine in the basement \u2026 ) (A used books section on the second floor \u2026 ) (Events at lunch and on the weekends \u2026 )<\/p>\n<p><strong>UPDATE: August 18, 2015, over 4 years later \u2026<\/strong><\/p>\n<p>I was re-inserting pictures that got lost in the move so a friend could link to them, so I figured I\u2019d add a couple of notes.<\/p>\n<ol class=\"post\">\n<li class=\"number\">Since YA has become a bigger part of the market now, that section would get expanded.<\/li>\n<li class=\"number\">I\u2019m re-editing <em>The Proviso<\/em>, and Giselle adds this to her description:<br \/>\n<blockquote class=\"normal\"><p>\u201cWine, chocolate, sex. [ \u2026 ] We had PMS survival kits. Better than Midol. Men came in specifically for those.\u201d<\/p><\/blockquote>\n<\/li>\n<\/ol>\n<p>Trust me, I\u2019d send my husband across the metro to Decadence to get me a PMS survival kit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 1 | Part 2 | Part 3 The perfect bookstore has a name: Decadence.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[544,81],"tags":[],"class_list":["post-5073","post","type-post","status-publish","format-standard","hentry","category-bookselling","category-the-proviso"],"_links":{"self":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/5073"}],"collection":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/comments?post=5073"}],"version-history":[{"count":16,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/5073\/revisions"}],"predecessor-version":[{"id":18535,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/5073\/revisions\/18535"}],"wp:attachment":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/media?parent=5073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/categories?post=5073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/tags?post=5073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}