{"id":1183,"date":"2009-03-05T09:57:35","date_gmt":"2009-03-05T14:57:35","guid":{"rendered":"http:\/\/moriahjovan.com\/mojo\/?p=1183"},"modified":"2025-07-31T14:45:12","modified_gmt":"2025-07-31T19:45:12","slug":"branding-redux-i-get-it-now","status":"publish","type":"post","link":"https:\/\/moriahjovan.com\/talesofdunham\/blog\/branding-redux-i-get-it-now\/","title":{"rendered":"Branding redux: I get it now"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16042 alignright\" src=\"https:\/\/moriahjovan.com\/talesofdunham\/wp-content\/uploads\/2009\/03\/20090305_wmlogo.png\" alt=\"Walmart logo\" width=\"162\" height=\"176\">Tax Deduction #2, male, 3 years old, doesn\u2019t read, taught me a very valuable lesson yesterday when he saw this:<\/p>\n<p>in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company.<\/p>\n<p>He knew what it was immediately. Pointed at it, blurted it out. Dude didn\u2019t know what it was until the company identified itself.<\/p>\n<p>\u201cTrain up a child in the way he should go and when he is old he will not depart from me.\u201d<\/p>\n<p>Mojo Branding Lesson #1.<\/p>\n<p>Sigh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tax Deduction #2, male, 3 years old, doesn\u2019t read, taught me a very valuable lesson yesterday when he saw this: in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company. He knew what it was immediately. Pointed at it, blurted it out. Dude didn\u2019t know [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[546],"tags":[],"class_list":["post-1183","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/1183"}],"collection":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/comments?post=1183"}],"version-history":[{"count":4,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/1183\/revisions"}],"predecessor-version":[{"id":16949,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/posts\/1183\/revisions\/16949"}],"wp:attachment":[{"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/media?parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/categories?post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moriahjovan.com\/talesofdunham\/wp-json\/wp\/v2\/tags?post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}