A cautionary tale for authors and agents

You know, I shove a tanto in my gut and bleed all over the interwebz about my issues with embedded font evangelism in the name of book designer job security, then I get over it and I think I’m done.

Well, Penguin Books has reminded me this morning that not only am I not done, I’m now pissed off as a reader and not as a writer/publisher/e-book mark-up-er, except … this is really not about Teh Pretteh. It’s about DRM. I’m fighting the wrong battle. The book designers can go figure out their own lives. I’m a reader first, dammit.

Cover of romance anthology I'LL BE HOME FOR CHRISTMAS, including authors Linda Lael Miller, Catherine Mulvaney, Julie Leto, Roxanne St. Claire. It is blue with a white-silver snowflake on it.
YOU CAN COUNT ON ME novella by Roxanne St. Claire, in this anthology

Way back in the day (six months ago), Penguin offered the novella “You Can Count on Me” by Roxanne St. Clair as a free PDF download you could snag from Ms. St. Clair’s site. It was part of a Christmas anthology called I’ll Be Home for Christmas and features characters from her long-running series called The Bullet Catchers. I believe there are currently three books in this series, with probably more to come.

Now, I don’t like romantic suspense and I don’t like anthologies and I don’t like Christmas romance novellas, but this looked like a good way to ease me into a romantic suspense series that already had me intrigued.

And it was free. No question.

Yet I forgot the cardinal rule of life: There ain’t no such thing as a free lunch.

Dear Penguin:

You suck. And not in the good, hot, naughty kind of way.

The novella is 97 PDF pages long, but it’s 5.25 MB. Why? BECAUSE IT’S A SCAN WITH A BIG FAT KANGAROO WATERMARK ON EACH PAGE.

To give you an idea of how big this is, my 736-page doorstopper’s PDF is 7 MB. 736 pages >97 pages.

I converted this novella before I realized it was a scan. Easy enough. PDF → RTF → IMP.

Except it wouldn’t load onto my eBookWise. WHY WHY WHY? Well, because it’s just too big. The IMP file is 68 MB.

An eBookwise ebook reader.
eBookwise reader

To sum up: Not only am I NOT going to read this free PDF (because I don’t read books on my computer), I’m also going to dump it from my computer (which I never do because even the bad books still belong to me) because it’s a space hog and severely cramps my Vostro’s innards when it tries to open the damned file, and I’m going to remember Ms. St. Clair (poor dear, I know it’s not her fault) for this and only this.

You cost me a lot of time with your chastity-belted freebie, time I could’ve used to make money to buy the anthology the novella came from and buy more of Ms. St. Clair’s work if I liked the novella.

Perhaps authors and agents negotiating contracts with you would do well to remember that your DRM process never gave me a chance to get hooked off your free hit.

Love,
Mojo

Update @8:38 p.m. It was just pointed out to me that the PDF file didn’t actually have any DRM on it. It was just a wildly bloated scanned-and-watermarked PDF. The effect, however, is the same: Make it as difficult as possible for the consumer to read the book. Every time I open the PDF, whatever else is in those graphics (it’s a scan, remember), it nearly crashes my computer.

One could argue that this is where book design and fear of piracy converge to create a virtually (heh) unusable product.

Eating a little bit of crow…

Yesterday, I got a little mouthy (see this post), which will surprise no one.

I was sent an EPUB file that had embedded fonts that rendered perfectly in ADE. I cracked the file open and what did I see? Perfection. The file wasn’t bloated, it was neatly organized, the CSS sheet was reasonably tidy for its detail, and the detail was compact. It worked and it worked beautifully. I can see how it’s done.

In Sony Reader, it mostly rendered the way it was coded (still no full justification).

In FBReader, it did not render the way it was coded at all.

I then cracked open The Proviso file that BookGlutton made. It was a lot leaner; granted, I didn’t have embedded fonts, but it still rendered nicely.

Then I cracked open the file of Stay I had made as an experiment using Atlantis, and it was lean, albeit not as lean as The Proviso because Atlantis broke out each chapter as its own file.

Both The Proviso and Stay look “nice” in ADE, Sony, and FBReader (insofar as anything looks nice in FBReader). That’s right. They look nice. Not spectacular. They do not have Teh Pretteh.

And you know what? That’s okay. I can see that Teh Pretteh EPUB file would take a whole lot more work than I’m willing to invest in either time to hand code or money in software that will do it automatically. I simply see no return on the investment of the extra time for Teh Pretteh with the tools that are available now. I have no doubt that those tools will become available in time.

I’m selling a $40 736-print-page book in 8 ebook formats for $6. The print version is Verra Pretteh, as is the PDF file that comes in the e-book file your $6 buys you. But let’s be real. People who seek out and read e-books—especially on an iPhone, SmartPhone, Kindle, or dedicated reader—are doing it for the content.

After basics: full justification, paragraph indents, line spacing, chapter breaks, a hyperlinked table of contents (and other hyperlinks, if necessary), and those conventions of book reading that move the reader seamlessly through the text, anything else is a waste of time.

Why? Because at the price point that is acceptable to an e-book reader who believes that e-books are cheap to produce and should, then, cost a whole lot less than print books, either A) hand-coding Teh Pretteh or B) purchasing the software that will run Teh Pretteh yields little to no return on investment.

So mea culpa for saying it can’t be done.

No mea culpa for saying it’s a waste of time to do it.

For now.

The legend of Atlantis

Backstory for those non-e-book types out there (hey, the non-Mormons get backstory when I post on Mormon stuff, so deal):

  1. Last fall, when I was formatting The Proviso for e-book consumption, I made a decision to include the EPUB format, which is the heir apparent of the title “The MP3 of EBooks.” I’ll spare you the geek politics of this.
  2. I formatted it in HTML, went to BookGlutton to use their HTML-to-EPUB API [dead link]. I plugged it in and voilà! a nice EPUB version of The Proviso. No muss, no fuss, and at no cost to me. Beautiful. Perfect.
  3. Fast forward to March and I’m trying to format The Fob Bible.

Read more

Creating e-books: The easy way

I AM AGAINST DIGITAL RIGHTS MANAGEMENT (DRM). ANY VENDOR I RECOMMEND WILL SHARE THIS STANCE AND ANY INSTRUCTIONS I GIVE WILL IGNORE ANY POSSIBILITY FOR ENCRYPTION. IF YOU WANT TO LOCK UP YOUR WORK, FIGURE IT OUT YOURSELF.

In my last episode, I instructed you to go learn (X)HTML/CSS. I was gently taken to task for that with the point, “writers shouldn’t have to learn code.” While I am of the opinion that for some writers, this is not only true, but that they should be kept from any computer interaction whatsoever, I’m afraid it’s just not realistic in the long run. You will learn something, even if it’s only the paragraph tags and all of it will be useful to you at some point.

Yes, you can use blogger.com or wordpress.com or any other sign-in platform for your blogging.

Yes, you can use Word and PrimoPDF to set type and distribute your work as a free PDF.

If you want to:

  1. offer more than one file format (PDF) and/or
  2. charge for your work

you’re going to have to either pay someone to do it for you or learn how to do it yourself.

There are quite a few places that will help you with #A.

FEEDBOOKS. As far as I can tell, if you use this service, you must offer your work for free. If this is not acceptable to you, just don’t use their service. (And if this isn’t true, let me know because I scoured the site and couldn’t find any “payment” type information.) Also, you must manually build your book. Now, this has its pros and cons. The con is that it takes a while. The pro is that you can make it look purty with a little care and attention without having to learn much (if any) (X)HTML/CSS.

BOOKWORM. This is a peculiar service in that you may upload your own book, but the only format you get is the EPUB format. It is also more for reading than publishing (as far as I can tell; more information on this is welcome).

SMASHWORDS. This is the Q-DOS of e-book building/formatting. It’s very quick. And yeah, sometimes it’s dirty, especially if you don’t format your Word document correctly (as in, according to standard word processing practices and to Smashwords’s style guide). That’s the con. The pro is it’s fast and you can charge for your work.

I’m making several assumptions here. The FIRST assumption is that you want your book to be in as many electronic formats as possible. The SECOND assumption is that you want to have those formats available to you on your own hard drive for dissemination as you please. The THIRD assumption is that you want your work to have widespread visibility across the interwebz. The FOURTH assumption is that you might want to get paid for your work.

So let’s talk about Smashwords.

I heard about Smashwords from Eugene Woodbury quite a while back, who used it for his novel Path of Dreams, but I dismissed it because I thought the work had to be offered free. Then Zoe Winters used it for her free novella “Kept.” Okay. But then Aaron Ross Powell used it to offer his draft of The Hole in more formats than Kindle right after I bitched about it. Then RJ Keller used it to offer Waiting for Spring, and that’s when I had the V-8 moment.

I figured, well, what the hell, I’ll try this thing. So I took a vignette from The Proviso’s world (not in the book) called “25 to Life” and decided to put it on Smashwords.

[07/15/2025: At the time of cleaning this post up, I can’t retrieve “25 to Life” from the archive where I put it, so instead, I made my story from Monsters & Mormons, “Allow Me to Introduce Myself” available for free to demonstrate.]

CAVEAT: “25 to Life” did not call for fancy formatting like The Proviso does. The Proviso has blog posts, e-mails, news clippings, court transcripts, social services records, a wedding announcement, and other specialized formatting that required different fonts, spacing, and margins to make those items look good. If you have something like that, this will not work for you.

ASSUMPTION 1. That you want your book to be in as many electronic formats as possible.

They have this nifty little API they call the “MeatGrinder.” It will turn a plain, properly formatted Word document into any one or more of the following digital formats:
“Allow Me to Introduce Myself”
uploaded 07/15/2025 for demonstration purposes

 
Now you can read “25 to Life” here for free.
 
FORMAT
FULL BOOK
Online Reading (HTML)
View
Online Reading (JavaScript)
MOBI (Kindle)
Download
EPUB (open industry format, good for Stanza reader, others)
Download
PDF (good for highly formatted books, or for home printing)
Download
RTF (readable on most word processors)
LRF (for Sony Reader)
Download
PDB (Palm Doc, for Palm reading devices)
Download
TXT (plain text: flexible, but lacks much formatting)
Download
TXT (plain text: viewable as web page)
As you can see, that’s a lot of variation. I got both The Hole and Waiting for Spring in the RTF format, as that was the easiest for me to convert to my eBookWise reader. Powell asked for $2.99 and Keller offered hers for “you set the price.”

ASSUMPTION 2. That you want to have those formats available to you on your own hard drive for dissemination as you please.

I don’t even know if you have to buy it yourself (if you set a price) to download which formats you want to offer from your own site or elsewhere, but even if you do have to, you got off cheap in both time and money.

Don’t be an ass. Be courteous and leave it up on Smashwords. They did the work for you.

You will not be able to get a straight HTML document to download and then tweak to other formats, which is good.

ASSUMPTION 3. That you want your work to have widespread visibility across the interwebz.

The founder of Smashwords, Mark Coker, says: “Our mission is to give every author a chance to find their audience.”

Smashwords is gradually gaining in name recognition and usage. Augment your presence on Smashwords with placement of your work elsewhere on the ’net. It benefits you and Smashwords (you know, the people who did the work for you).

ASSUMPTION 4. You might want to get paid for your work.

There are several payment options at Smashwords, which I’ve addressed. In my first “creating ebooks” post, commenter and indie author champion Morris Rosenthal told me about e-junkie.com, which is a payment portal for downloads. He’s had quite a bit of success with this method, though I can’t vouch for it at this time (although I do intend to check it out).

However, as far as I know, Smashwords is the only independent e-publishing vendor that offers an API process AND a payment portal and quite frankly, there’s just nothing else that beats that, even if you do have to sacrifice a little formatting.

So after having put “25 to Life” up on Smashwords, used their API, seen their output, what do I think?

The HTML and Java versions (the ones that you read on your computer) are very pretty and you can adjust fonts, colors, and sizes as you like.

The plain TXT ones are, well, plain text. It says “may lack some formatting,” but if you know anything about plain text, you know that means no formatting.

The EPUB (use with Stanza for iPhone/iTouch, Adobe Digital Editions) format doesn’t seem to have centered anything, but I can live with that.

The LRF (Sony) and PDB (Palm) didn’t pick up the italics, which is something I can’t live with, but it’s being worked on right now (no promises!).

The PDF looked like a manuscript because, well, it comes from a plain Word document, so you know that going in.

The MOBI/PRC (Kindle, MobiPocket) looked great.

The RTF is obviously going to look just like a Word document, and it’s my go-to for conversion to IMP (eBookWise), so I don’t care how it looks.

If you follow the Smashwords style guide to the letter, you’ll have a slew of decent-looking e-books (including EPUB!) as defined by my last post on “the page” and you’ll get them in about 3 minutes, along with a payment portal.

Smashwords is an elegant little API, and it’s still in beta testing. I can’t wait to see what it’ll be at full force.

My way or the highway

Lately I’ve been reading a snowballing number of posts in the ebook community about adopting EPUB as the international (and pleasepleaseplease DRM-free) standard. This is great and I’m SOOO on board with that. What’s got me disturbed is that the subtext (and sometimes it’s not even that subtle) is that in order to adopt EPUB, publishers ought to ditch every other format, I assume, to force the issue of EPUB format adoption for everyone.

Blue exclamation point clipart
Are you serious?

As a consumer and producer of ebooks, let me tell you, this is simple crackpot evangelism. EPUB is the future; I do not disagree and I would love to see it come into its own and beat the competition.

HOWEVER

The competition exists for a reason and that’s because there are competing machines out there. Why in the world wouldn’t a producer find and exploit every digital outlet he could while they exist?

Now, I understand it’s perfectly reasonable for a producer of analog music to give up making vinyl records and 8-track tapes when there are few enough record players and 8-track players that it makes no sense to spend the time to do so. But if there is fairly equal money in each format, it would be foolish for the producer to give up producing even one of those formats.

In short, there is no way we would give up any one of the (now) 10 digital formats we publish in unless and until all devices can and will read one format and that the majority of the users of those devices are choosing one format:

 

AZW (Kindle)
EPUB (any device using Stanza or Adobe Digital Editions)
HTML (a lot of devices, plus any browser)
IMP (eBookwise)
LIT (Microsoft Reader)
LRF (Sony PRS)
MOBI/PRC (any device using Mobipocket)
PDB (Palm)
PDF (any device that reads PDF), and coming soon,
iApp for the iTunes store (iPhone/iTouch)

The fact of the matter is that once you’ve formatted for one of the above, you’ve formatted for over half the rest with minor tweaks. Yeah, it takes time to make each pretty for its own device, but it’s worth it as long as people feel they’ve gotten their money’s worth.

And every single one of those formats has a serious issue or 3 that consumers don’t like. However, each consumer still has the choice of the format with the least number of annoyances for him. Giving me 1 format (or, in the case of a book I really really really wanted to buy) 4 formats that are pure hell on me isn’t going to get me to adopt those formats; it’s only going to jolt me out of my impulse buy and now that I’m not BUYING paper books anymore, I’ll get it at the library.

So, Hachette Book Group. Thanks for saving me some money, ’cause I wasn’t strong enough to withstand the temptation if it had been in a format I could use.

For future reference

Over on Teleread, there’s a new blog post today about ebooks being fertile for annotation. I envision this somewhat like a post littered with Wikipedia links to explain things so that the reading audience who doesn’t know what he’s talking about can go get a little primer, and the part of the audience that does know won’t have its reading flow interrupted.

I could have (and still could at any point in the future) litter The Proviso with references and annotations embedded in the ebook editions, but my question is this:

If you had an ebook reader (or if you HAVE an ebook reader), how do you think you’d like such a thing?

On the ebook front, nothing much to report except the iLiad just released a new thingymajig that’s not getting rave reviews. And the Kindle’s not coming out in the UK this year.

On the publishing front, The Mysterious They say that if you’re a midlister or a new author—or an agent specializing in such—y’all are just SOL ’cause the PTBs at major houses are tightening their belts (which means either the smaller houses will be, too or they’ll step in to take up the slack and make a mark).

Yeah. I don’t have that problem.

Oh, one more thing. As a reader, I have a suggestion for you e-publishers: Put the blurb of the book on the first page. That way I haven’t forgotten what the book is about when I open up my ebook reader and see titles and author names. I’m terribly forgetful and have no wish to dive into a book I don’t know what it’s about. Yeah, I downloaded it so it must have intrigued me but now I don’t know why. With my print books, I always go to the blurb to figure out what I want to read next, but obviously, there is no back-of-book on an ebook.

And by the way, we did put The Proviso’s blurb in the front for that very reason.