marketing

Of trigger warnings, spoilers, and tags

Moriah Jovan

Fiction has many purposes. Entertainment, education, enlightenment, and learning empathy are the big four I can think of right now. Good fiction should do all these things, sometimes without your notice. As you learn and grow, the lessons may get more subtle. Maybe the book is just brain candy,1 meant solely to entertain, and author didn’t mean to do anything Read more →

How to destroy a brand in one easy (lazy) step

Moriah Jovan

So most of us DIYers out here are trying to brand ourselves. We spend our time on Twitter and Facebook and message boards and whatnot trying to build an audience and a fanbase.

Then the midlist authors come along and digitize their backlists, and everybody’s happy because they already have a brand and they’re simply supplying a product that people want. Yay.

And then there are the midlist and higher-up authors who self-publish new stuff. That’s kind of an interesting experiment. I like watching it all play out even though, well, their brand trumps my brand and I have to work harder at establishing my brand. Read more →

The Proviso’s new back cover copy

Moriah Jovan

The original one stunk. I know it. You know it. You probably don’t know that I know. It’s a wonder anybody bought it at all. It’s taken me two years to figure out another one that accurately represented the book in 250 words or fewer (actually, 232). With tons of help from my chat buddies who’d read the book, I finally came up with what I think is an accurate and succinct blurb: Read more →

Selling shovels

Moriah Jovan

You will notice I haven’t been posting much at all, much less my thoughts on ebooks and publishing. Wanna know why? I’m too busy with my burgeoning business to put any thought into a) what’s wrong with publishing (because why do I care?); b) how to go about formatting ebooks (because that changes week to week); and c) wondering if I’m ever going to get my historical swashbuckler researched and written (because I’m a writer, dammit!). Read more →

Branding redux: I get it now

Moriah Jovan

Walmart logoTax Deduction #2, male, 3 years old, doesn’t read, taught me a very valuable lesson yesterday when he saw this:

in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company.

He knew what it was immediately. Pointed at it, blurted it out. Dude didn’t know what it was until the company identified itself.

“Train up a child in the way he should go and when he is old he will not depart from me.”

Mojo Branding Lesson #1.

Sigh.

The Urban Elitist interviews Tao Lin…

Moriah Jovan

NOTE: This is the fifth in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

… a rather benignly frenetic author whose ability to think out of the box in terms of monetizing his art is, well, astounding. David had to promise Sontag in return for an interview; the barter system at work and tax-free, to boot!

I’ve had time to stew on this a bit and I have some closing thoughts (at least, for me), which I’ll blog in the coming days.

Sharing knowledge

Moriah Jovan

NOTE: This is the first in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

I’ve been thinking about this for a while; how, if the product you offer is free, can you make a living at it? Answer’s simple: You can’t. So why do we writers do this? Just be read? Really? I thought I might need therapy, which is when I began writing this post. Read more →

Make it easy on the customer

Moriah Jovan

There’s a book I really really really want to read. However, it’s only available in e-format 2 ways: Serialized on the author’s blog (i.e., on the computer—no thanks) and via Kindle (no thanks). Now, I’m getting ready to email him and ask him if it’s available any other way, so we shall see.

There’s another book I really really really want to read [dead link]. However, it’s only available in 4 formats (actually, 3 because 2 formats are identical in nature), none of which I can read on my ebook reader. The format I want is MS Reader (LIT). Why? Because I can break the DRM and put it on my ebook reader. Which, come to think of it, is probably why it’s not offered in that format. Read more →