Evolution of a cover, part 1

Originally published at Publishing Renaissance January 6, 2009.

 


If you’ll all indulge me, I though it’d be fun to do a little series on the evolution of a cover by a non-cover artist/designer. It took me almost a year and hundreds of hours of Photoshopping to come to the cover I did, which I affectionately call The Bewbies™. Originally, The Proviso was one book and it was enormous. I originally titled it Barefoot Through Fire. Then I figured I’d probably do better to split it out into 3 parts, 1 part per romance. This is where the cover journey begins.
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Kansas City: Little help?

I’m choking on childhood nostalgia, KCitians.

Does ANYBODY remember the mechanized dolls in the display windows at Harzfeld’s at Christmastime? And if you do, do you have a decent picture or, better yet, a line on where I can get one of those dolls or six?

There is a Harzfeld’s page and a Harzfeld’s blog, both created by historians with a book in the works, but neither has a search feature, and as far as I can tell, this is the only mention of the dolls:

A couple years ago a Dresden Doll (right), said to be from Harzfeld’s, was sold at a Kansas City area auction. This was a mechanical doll that may have been part of a Christmas window display.

(I want want want one of these dolls, even if I have to build one. I’m good at DIY! Promise!)

As an aside, I remember these chairs:

But a trip to the Harzfeld’s blog yielded something fabulous: Elle Decor featured an article on Kansas City (worth the read, even for non-Kansas Citians), and the picture gallery features the usual suspects, but gorgeous as always.

However, the ugly-ass addition to the Nelson-Atkins was extolled briefly:

“The marriage of the original neoclassical building and the stunning addition by architect Steven Holl . . . ”

I will not be happy until somebody takes a wrecking ball to that abomination. I would PAY MONEY to attend its destruction.

Writers: Accept it and keep going. Or not.

Keep your day job.

Accept that you will not be able to quit your day job.

Regardless how much weeping and wailing and gnashing of the teeth goes on around the web about monetizing art, if you’re a writer not already pulling income that allows writing to be your day job, just deal with the fact that you probably aren’t going to.

In my mind, making peace with the fact that you have to keep your day job is a lot easier than spending all your creative energy to resent it. Ask me how I know.

Today, right now, as I look over the fiction writer landscape on the web, I see lots of writers I can slot into roughly five categories:

  1. The unpublished authors seeking publication via the normal route (query/reject/revise/repeat). They’re hustling to get an agent’s attention, and possibly spending money on ink/toner, paper, envelopes, and postage to do so. They aren’t earning any money.
  2. The midlist authors having to prove their numbers in order to get their next book contract, which means they have to hustle and market and fight to make sure people know their books exist (especially if they aren’t in Wal-Mart or Target). They probably aren’t earning enough to write full time.
  3. The self-published authors having to fight just to let people know they and their work exists. They probably aren’t earning enough to pay the cost of producing their book(s), much less earn a living.
  4. The career category authors (Harlequin/Silhouette) and e-published romance authors (Samhain, LooseId, Ellora’s Cave), a good portion of whom can earn a fairly decent living cranking out the books, but there’s a catch: Putting out enough books to make that kind of living has to be grueling. At least, it would be for me. YMMV. The advantage to e-publishing over career category publishing, though, is that your titles never go out of print and you have A) time to build a backlist and B) your backlist is forever available to any late-night shoppers with a credit card.
  5. The A- and B-list authors who have pressures of their own, I’m sure, to which I am not privy. This includes anyone who may (if they choose to) write only one book per year or fewer and earn a comfortable living doing so.

Now, I’m obviously #3, except that I’m doing okay: Not enough to quit doing my day job, but enough to bear out the investment of time and money. (See my Six-Year Plan.) However, my goal is the same as the e-published authors: Build the backlist and invest in the future.

I hate my day job. I really do. Yeah, it’s my own business but I hate the work, mostly because I’ve been doing it or something similar for years. It’s easier now that I have a couple of decent clients, but the work remains. I fight an uphill battle every day to Just Do It, but do it I must. Some days I’m more successful than others.

But the explosion of free versus paid writing that has kind of ballooned lately with Chris Anderson’s book Free, and Malcolm Gladwell’s review of that book in the New Yorker only reinforces the necessity of resigning myself to the fact that I must have a day job.

For now.

The fact of the matter is that I have better odds of doing so than unpublished authors who hold out hope that they’ll hit the lottery.

I also believe that I have better odds than those authors who have to prove every book via sales, even if all the stars are aligned against them (bad cover art, little marketing support, not being in Wal-Mart or Target); perhaps that myopic of me, but I’m hustling for 100% profit, while they’re hustling for 10% royalties and they’re locked into questionable digital contracts (amongst other things).

As for career category writing, I couldn’t do it (as stated above), especially within the restrictions of category. I know, because I tried, and missed the bullseye by half a hair every single time.

I also couldn’t do e-publishing because there isn’t one that would contract what I write, and I know that; I’d rather not waste their time or mine. Also, see above for the grind in order to make money.

Basically, what I have on my side is control and time. I’m going to write no matter what, and I’m going to write what the stories I have to tell. I’d rather put it out there for the opportunity to earn a little money than let it languish in the inboxes of agents who are also feeling the pinch.

Yeah, I think I’m in a really good position. I just can’t quit my day job.

Yet.

I’m slowly coming to terms with that.

Sharing knowledge

NOTE: This is the first in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

I’ve been thinking about this for a while; how, if the product you offer is free, can you make a living at it? Answer’s simple: You can’t. So why do we writers do this? Just be read? Really? I thought I might need therapy, which is when I began writing this post.

In David’s excellent post, How to Get Your E-book Read, my overriding thought was that getting read is not the problem. In the era of “information wants to be free,” getting paid will be the problem. His article was serendipitous because then I knew I wasn’t alone in my thinking and we began to talk. Since he and I started brainstorming last week about what facets of the money issue we could cover (and believe me, we’ve uncovered more facets than a 2-carat marquis diamond), I’ve seen three disparate conversations/articles concerning this.

First, this Dear Author thread (almost 550! comments) wherein an author stated that she pulled a series because her work was pirated so heavily she couldn’t make money on it and, further, that if a day came that she couldn’t make money writing, she’d just stop.

Second, Ara13 in this Publishing Renaissance thread says:

I read last week how one of this blog’s bloggers complimented a writer by saying she passed on her book to a friend. I winced. For me, that was a back-handed compliment. Sure, it’s great that you like my work and want others to be exposed to it, but if you really want to help, you’ll buy them a copy. Sorry, but being able to pay my rent and grocery bills allows me to pursue such a creative endeavor.

Third, this Time article, most of which is quotable, but this is the phrase that stuck out to me:

From a modern capitalist marketplace, we’ve moved to a postmodern, postcapitalist bazaar where money is increasingly optional.

Postcapitalist.

Money optional.

I nearly had a heart attack.

When I was 18 and new to college, I had a teacher who told me, “Don’t give away your knowledge. You earned it, you paid for it in time, money, blood, sweat, and tears. Don’t give it away for free.”

I choked. It went against everything I’d been taught both at home and at church (Mormons have no paid clergy; it’s strictly volunteer), and I was horrified. Then that teacher went on to prove himself an asshole, so I felt vindicated.

7189sft92blBut as I got on in life and saw that those who have knowledge and who teach for little or no money aren’t very…respected. And I read books of philosophy that changed my thinking. Yeah, one of them was Atlas Shrugged. Sue me.

Then I got along farther in life and saw that sharing a little quality knowledge is useful as well as generous. It’s empowering to giver and taker. It at once gives the receiver a fish so that he doesn’t keel over from hunger and teaches him how to use a fishing pole. It’s a personal choice in how to balance what to give, how much, and when. However.

There is a price:

1. Expectation and entitlement. As in, some people will then feel entitled to more of the giver’s knowledge, and possibly get upset when more is not forthcoming.

2. Devaluation. As in, whether it’s taken or not, it will be seen as disposable because it’s cheap or free. “This is advice is free, so it’s worth what you paid for it” takes on a whole new meaning in today’s postcapitalist, money-optional bazaar.

I have fear for the future of information.

What I truly fear is that all content, all information, all written entertainment, will be free and thus, devalued. The consultant (knowledge) and artist and musician and author need to be rewarded monetarily for their work or else they can’t eat.

Most consultants will find a way to monetize their knowledge. Chris Brogan does. Ramit Sethi does. Christine Comaford-Lynch does. Suze Orman does. No matter how much they give away.

Artists find ways to monetize their knowledge, from the elite to the bourgeois to the commercial to the assembly line.

Musicians tour and sell merchandise. (I probably should’ve used Radiohead for that example, but oh well.)

But most writers have no real avenue of residual earnings off their writing, except through direct sale of the work itself. Most writers will do whatever it is they do anyway without pay and continue to sling hash and throw themselves on the altar of “honing their craft” in order to earn the approbation of agents and editors (if they continue to exist in any number). They’ll take increasingly lower wages in order to be afforded the privilege of writing for money (i.e., “be a REAL writer”) for the cachet of having gotten The Call.

And then they’ll be pirated one way (cutting a print book open and scanning it) or another (file sharing).

Because the consumer has been trained via a number of methods to feel entitled to intellectual property and will, in turn, slap down any writer egotistical enough to say, “Hey, the work product of my brain is worth money.” They’ll do this through two methods:

Refuse to pay and not consume, then find free (possibly inferior, probably equivalent, possibly superior) content elsewhere.

Refuse to pay and consume anyway. Piracy.

No, his mind is not for rent to any god or government.

Nor, I would add, a self-entitled public. It should be for sale.

Aside: I needed the expertise of an editor to thoroughly go over my book. I paid her. I will not disclose how much because I don’t want to think about it; however, she had expertise I did not and I felt…weird…about asking someone to do that much work for little to no money.

What’s the answer?

Hell, I don’t know.

Rand had her architect and her musician and her novelist ride off into the sunset poverty-stricken for the sake of their art, taking their work with them.

The Internet drowns in pundits and theorists claiming, “Information wants to be freeeeeeeeeeeeeee!”

The writer in me, the one who was reared to give away knowledge, still hears the siren call of That One Person to whom what I have to say will make a difference in his life and possibly change it for the better—whether I know it or not.

The entrepreneur in me wants to make a living doing what I love to do. Validation is gravy, but I gotta have the spuds.

Kansas City: The Shuttlecocks

The New York Times reports that Coosje van Bruggen, the wife portion of the husband-and-wife sculpture team who designed them, died of breast cancer at age 66 (hat tip: Pitch).

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Okay, I’ll admit I didn’t like them at first, but they’ve grown on me. But! Don’t think the construction trailer Bloch Addition will grow on me in a similar fashion.

Godspeed, Artist.

(OH HO!!!! What’s this? Now 24 hours after I wrote the above post and slotted it for publication):

So Tony reports that the Star reports that the Nelson-Atkins is laying off 20-25 people because their endowment income is down (well, shit, everybody’s investments are down—wanna look at our 401(k) stats? I thought not).

No, really. It’s not that the endowment is down. For Pete’s sake, the thing got built during the effing Depression (well, like everything else in Kansas City). Your problem is your light bill, which you knew back in October, if not before. So gallery CEO Marc Wilson says to the Star, he says,

“These figures are impacted by museum attendance,” Wilson said. “The public is not responding to the expanded museum the way past indicators suggest.”

Gee, ya think?

SOLUTION! Tear it down. Then you could create jobs and your attendance would go back up again. After all, the people who love and adore the construction trailer Bloch Addition don’t actually live here.

Oh, and donate the materials to Habitat for Humanity. I love those people.