Branding redux: I get it now

Tax Deduction #2, male, 3 years old, doesn’t read, taught me a very valuable lesson yesterday when he saw this: wmlogo

in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company.

He knew what it was immediately. Pointed at it, blurted it out. Dude didn’t know what it was until the company identified itself.

Train up a child in the way he should go and when he is old he will not depart from me.

Mojo Branding Lesson #1.

Sigh.

6 thoughts on “Branding redux: I get it now

  • March 5, 2009 at 11:32 am
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    .

    So what is that logo for? What’s wm?

    Reply
  • March 5, 2009 at 12:27 pm
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    Damn advertisers. How they’ve brainwashed (branded) our kids. I, on the other hand, am totally exempt from branding. No brand conditioning here… *um-hmm*

    Reply
  • March 5, 2009 at 1:23 pm
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    Fer shame, Th. I’m not TELLING you. That was the point of the post.

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  • March 5, 2009 at 5:11 pm
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    I think a lot of contemporary fiction has been using brands as a form of short hand to define characters.

    This is accompanied by the inherent danger of dating the book long before it’s time.

    Reply
  • March 5, 2009 at 5:12 pm
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    LOL Guilty as charged!

    But Manolo Blahnik is timeless…

    Reply

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