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Posts Tagged ‘independent publishing’

Caving to instinct and capability

Books*Authors*Pubs, Money 15 Comments »

NOTE: This is the sixth in a series of several posts David Nygren of The Urban Elitist and I have been cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

And it’s my final entry because after reading David’s interview with Tao Lin, I’m tired. Don’t get me wrong. Doing this series has forced me to take a good look at what I’m doing and why. Because of all the things spotliteconverging on the world at the same time, I have been forced to take a candid look at my resources and limitations with regard to A) putting my art out there to begin with and B) getting paid for it. It would seem to me that David’s list of what you have to do to get read, much less paid, can be boiled down to 1 starting point:

Get noticed.

Until you do, you won’t get read. Until you’re read, no one has a reason to pay you for your work, much less your writerly ephemera and dross.

This takes marketing.

This takes time. Lots of it. As Paul said over at Publishing Renaissance,

There is a time limiting factor, people expect you to pay as much attention to their work as they are paying to yours. Many people will only continue to read or comment on your bloggedy blog if you read and comment on theirs. As a result a kind of whirlpool effect is generated, a lot of time and energy expended for very little reward.

Well, I don’t know about looking for reward, but in our heart of hearts, that is the goal, no?

I hang out and comment on a lot of industry blogs: writer, publisher, agent, etc. My name-link in the comments section is an opportunity for someone to click and find me, even though I’m simply participating and not actively selling. But I’m selling. I HATE that. owlEvery single day, something knocks on the door of my brain and says, “Why are you marketing to writers and industry people? Writers have their own projects and if publishers and agents wanted you, they’d’a said so when you were querying.” Every single day, I have the same epiphany:

Go where the readers are.

Well, where the hell are they?

The minute I started to answer that question for myself, the economy tanked, and I had the startling epiphany:

They’re in the financial doghouse, like everybody else.

poorWell, okay. Maybe I should just be grateful my (non-publishing) business has some income. The fact of the matter is, I invested in a leisure time industry (well, two, but that’s a different story). Right now, folks are trying to put gas in their cars to either get to work or get to job interviews. We’ve been extraordinarily lucky thus far, but those around us haven’t. If I think twice about buying a book or an e-book, it’s very likely others will, too.

I recently got active (well, semi-active) on Twitter and every time I log on, I wonder why I waited so long. I love Twitter. I love it far more than blogs and fora. It’s the methadone for my chronic IRC and Usenet withdrawal (even though I do have a really really good newsgroups provider and I hang onto mIRC like a fiend). When I tweeted my frustration with Amazon and that I feel my presence on Amazon is solely as marketing and visibility, and NOT as a revenue stream, I got this:

untitled-51
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Along with the book marketing advice I’ve sometimes seen given: “The best marketing is to write another book, build your backlist,” this had me thinking for days.

About my limitations as a writer/publisher/marketer.

About my limitations as a writer.

About my limitations as a mother and wife.

About my limitations as a business owner (other than publishing).

About my obligations and priorities, to whom I owed what first.

About that little economic concept called opportunity loss.

The sad fact of my life is that I’m not a sales person and I don’t think creatively about ways to market. Tao Lin’s creativity in this knows no bounds, yet it stymies me, even when it’s laid out in detail. Every single new idea that comes to my attention seems like a chore of enormous proportions, adds to my to-do list, and takes the joy out of writing and, moreover, out of meeting people because I start to think of them as sales targets and my web stats start to become the measure of my worth.

Do I want to monetize my art? Yes, I do. I surely do want to make money doing what I love, but I have had to come to terms with the fact that I probably won’t, or at least, not anytime soon. I not only don’t enjoy marketing, I find it drains my energy for anything else in my life I could or should or want to be doing because I’m always chasing that next sale. It decreases my enjoyment in online and real-life interactions.

book-and-penAs an independent, I can be in this game for as long as I want; I have no restrictions other than whatever my resources allow. I can afford the time to wait out the economy, to build the backlist, to interact with a community of people who like my books.

But in the end, it only boiled down to one thing: I had to come to terms with the fact that I wasn’t going to be able to close my main business and write full-time. Not now. Maybe not ever. I had to decide that if the best I can do is make the books pay for themselves and give that many people a good read, then I have to be at peace with that.

Monetizing art? It’s a gamble at best, especially with the roadblocks in the way: market saturation, financial doom’n'gloom, loss of leisure time and money, changing technologies. But it’s not like most of us are going to stop doing the art. I’m not. David’s not. Tao Lin’s not. Zoe, Kel, Robin, J.M. Reep, and Ara aren’t. Scalzi and Wheaton and Gennita Low aren’t.

My instincts say to me, “Mojo,” they say, “a lot of people have paid money for your book and they like it and they want more. Ultimately, your loyalty should be to them, and what you owe them is another book and, if you’re feeling generous, a whole multi-media playground in this world you’ve built.”

Eventually, the economy will cycle around again (economies are cyclical, though it seems everyone forgets that), people will have money, and they will spend on leisure activities. In that time, I will have built my backlist and my world so that those people who find me and want to immerse themselves in what I’ve created will be able to pay for it.clock

So what have I come to? It’s simple really:

Work at the money-making business I’ve got.

Write.

Be patient.

Patient? you hoot. Yeah, in this society, whatever.

No, really.

If the only real resource you have is time, use it.

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February 20th, 2009  
Tags: independent publishing, monetizing art, self-publishing, writing



Guest blogging and Tools of Change

Books*Authors*Pubs, ebooks, Money 3 Comments »

I’m over at Publishing Renaissance today, blogging part 3 about how The Bewbies came into existence; in case you missed them, see part 1 and part 2, too!


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April Hamilton, independent publishing crusader extraordinary, built a new site called Publetariat, which will serve as kind of a clearinghouse/gathering space for independent-like authors. As soon as I figure out the Nixonian Drupal (you know, tricky dicky), I’ll be adding my voice over there. At least, uh, that’s what I’ve been s’posin’ to do for a while now and haven’t gotten to it. I’m sure April will find a suitable punishment for me.

The O’Reilly Tools of Change for Publishing conference went on earlier this week and I followed the comments on Twitter. Fascinating! although I’m not sure any conclusions can be drawn in any direction. Frankly, it seems to me nobody really knows what the hell’s going on in publishing right now. I will just keep on keepin’ on. By the way, a free e-book rundown of the conference is available for anyone who wants one.

A lot of what I saw related to the creative monetization of fiction, which ties in perfectly with The Urban Elitist‘s and my cross-blog series on the same.

The EPUB format drum continues to be beaten and pleasepleaseplease, PTB, do IT! All for one and one for all! The mp3 format of e-books. I cannot tell you how I salivate at the thought.

DRM was preached against as the Great Satan (which it is).

The guy behind the Espresso Book machine spoke. I don’t know what he said, but check out this video.

Some of my independent publishing cohorts and pals had a session. I wish I’d been there!

I’m coming to the conclusion that it will be another few years before e-books are widely read and that at that point, the value of the print book will be in POD pretty, well-made editions, hardback with gorgeous jackets and/or the ability to offer leather-bound and tooled editions or other specialty editions, where the object of the book is the art as well as the content. Until then, the market’s going to be in flux with regard to price, from free to outrageously overpriced. (I’ll blog this later; I have lots to say about this.)

In other news, the XY Tax Deduction went rooting in the cabinet and brought me a can of corn to make for him. So I did. He said, “I not hun’ry.”

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February 13th, 2009  
Tags: DRM, ebooks, EPUB, epublishing, Espresso Books, independent publishing, POD, print-on-demand, Publetariat, publishing, reading, self-publishing, Tools of Change



Go to bat for Zoe, folks

Miscellaneous 1 Comment »

Blogpal Zoe Winters is in a competition for an erotic short story contest.  Let’s help her win, shall we?

Go here.  Vote for hers.  Even if you don’t read it, vote for it, ’cause it’s good and I wouldn’t tell you it was good if it wasn’t.  I just wouldn’t say anything at all and here I am, pimpin’ for the girl!

Go! Go now!

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February 8th, 2009  
Tags: erotica, independent publishing, self-publishing, writing



Are authors like journals?

Books*Authors*Pubs, Money 5 Comments »

NOTE: This is the fourth in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

Yesterday (grimace) was David’s turn and he’s got me seriously thinking about that whole FREE thing again. I swear, the more we hash this out, the fewer solid opinions I’ve got.

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February 3rd, 2009  
Tags: epublishing, independent publishing, monetizing art, publishing, reading, self-publishing, writing



The problem of genre: “Grit Romance”?

Books*Authors*Pubs 17 Comments »

Labels are terribly useful to the majority of human beings. I find them useful insofar as I understand the definition of the label used, although this is usually a 50/50 proposition for me. As a method of efficient inventory control and meeting customer expectations, genre labels simply can’t be beat. The publisher knows which buyer to go to and the bookseller knows where to shelve it.

question-mark-715902But lately, there’s been a lot of cross- and mis-labeling going on inside genre fiction, leading readers to scratch their heads and wonder, “This isn’t X. Why did they put it on X shelf?”

Science fiction with romantic elements or a science fiction romance or a romance with a science fiction backdrop?

Fantasy, ditto above permutations.

Paranormal, ditto above permutations.

Speculative fiction/steampunk/cyberpunk, ditto above permutations.

Suspense, ditto above permutations.

Erotic! and ditto above permutations.

Mystery, ditto above permutations.

Spy, ditto above permutations.

Whatever other genres I missed, ditto above permutations.

A reader may or may not be willing to go along with the story regardless what it is and where it takes them (that’s the kind of reader I am), but some buy books specifically on spine label, cover cues, and back blurb so that they can get exactly (or pretty close to it) what they want.

Today, some independent publishing friends and I have been discussing our books, about how disparate our stories are, how we view ourselves in completely different genres, and how our books all have one thing in common: They are not classifiable, except by “drama.” (Well, why can’t “drama” be its own genre? Or is it? I don’t see it used anywhere.) They’re all a mix, all dark and gritty, with romance and a happily-ever-after (the one and only real requirement to be considered romance).

I don’t know how to classify The Proviso. I never did. Drama? Yeah, plenty of that. Family saga? Check. Epic? Uh, most definitely, as it takes place over the course of 5 years. But epic what? I can’t think of a book I could compare it to. Healthy doses of religion and spirituality mixed in with money and explicit sex? What? What’s anybody supposed to do with that? It’s not LDS romance/literature/fiction (defined as anything that could be sold at Deseret Book/Seagull), although I could call it Mormon fiction if a criteria of “Mormon” is that a Mormon wrote it. I call it a romance because I see myself as a romance writer.

The editors at one publishing house liked The Proviso, passed it around to get a roundtable opinion, but ultimately rejected it. “We don’t know where to put it. The religion isn’t going to go over with our erotic romance readers and the explicit sex isn’t going to go over with our inspirational readers.” That was good to know.

I know that RJ Keller, whose Waiting for Spring, got the attention of several agents, was told that she would have to extensively revise her book to be commercially viable. Most egregiously, she’d have to cut out the drug references, except…the drugs is the keystone of her plot. Hello? She finds her book marketed on all the free sites as a romance, but she does not consider herself a romance author.

Kel pointed me in the direction of Lauri Shaw, whose book, Servicing the Pole (that title’s as ballsy as using The Bewbies for my cover), had a lot of interest, but would have required extensive changes in order for it to be considered commercial. This is from Ms. Shaw’s website:

However, when professionals who were interested in selling my work insisted I’d need to make drastic changes to Servicing the Pole to make it a commercial prospect, I had to ask myself if the end justified the means. After all, these people were able to guarantee me little to nothing on the front end.

I was told that the book was too dark. That I’d have better luck catching the reader’s fancy if I made the story into something upbeat. The suggestion I took the most issue with, though, was that I ought to transform Emily into a more ‘likeable’ character. To do so would have been to change virtually every theme in this story.

I’m proud of the story I’ve written. It’s a story I can stand behind.

Servicing the Pole also has a happily-ever-after (or at least a happily-for-now), but I don’t know how Ms. Shaw labels herself as a writer, as I have not spoken with her.

Note: Our books are all dark, gritty, nasty, twisted, with a happily-ever-after. That is what’s genre-busting about them.

You can call ’em drama or epics or family sagas, or whatever you want.

Kel calls ’em “gritty romance.”

Gritty romance.

I like it.

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February 1st, 2009  
Tags: genre romance, gritty romance, independent publishing, LDS lit, publishing, reading, romance, self-publishing, The Proviso, writing



How valuable is knowledge?

Books*Authors*Pubs, ebooks, Money 9 Comments »

NOTE: This is the third in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

Outside of David’s and my continuing exploration of how to monetize our work (and for me, this means fiction), I’ve come across some interesting things that really only cement my opinion that, in a misguided attempt to be generous, knowledge is flung around like rotting leaves on a late fall day: plentiful, soggy, and seemingly worthless.

In ages past, knowledge was specialized and carefully husbanded, passed down from father to son or from master to apprentice, under the craft guild’s auspices: tailoring, goldsmithing, masonry, jewel cutting. These trades were respected, well paid, and each had their—get it?—guild to watch out for the trade. (I won’t go into the differences between a guild and a union at this time.)

tohnewlogo6Not that long ago, esoteric specialized trades with their own secrets began to write how-to books. I still liken this to the groundbreaking This Old House (and if you don’t know how groundbreaking this was in the building and remodeling industry, you just weren’t paying attention or you weren’t born yet). In 1979, I was 11 and I ate it up, glued to PBS every Saturday morning. (There’s a genome for DIYers, you see.) Still, the how-to books got bought and people learned these things—and they paid for the privilege.

A couple of years ago, I thought I’d undertake the task of making drapes, so I bought (oooh, there’s that word again) an e-book on the subject. It was self-published, an A-to-Z how-to with simple instructions laid out for an idiot ADDer like me, and far superior to anything I’d seen in a bookstore or at the library. It was $24.95 and worth every penny. (Never did get around to doing the drapes, but now I understand the concepts and principles of drape-making.)

Today, I went looking for how to create dollhouse plans and build a dollhouse. Now, I have never been into dollhouses and this project has to do with my current WIP, Stay, for which I want to build Whittaker House (a gothic revival mansion inn) and its surrounds in miniature. And I found this: FREE dollhouse plans and instructions.

I would’ve paid money for instructions like that, perhaps as an e-book or as a serial or a do-along project. I mean, she seems to know what she’s talking about, right? I wondered, “What’s wrong with that woman?”

funny pictures of cats with captionsBut then I looked at the header of my own blog, where it says, CREATING E-BOOK SERIES. I’ve been spending hours and hours building the next post on this (in case anybody was wondering where the hell it was). What’s wrong with that woman in the mirror?

Three things:

1) I’m a dilettante. I’m not sure I’m doing this the “right” way. I can only share what I’ve done; thus, I’m not sure my knowledge is actually worth anything.

2) I like to teach, and any bit of knowledge will spur me on.

3) I’m a compulsive helper. Knowledge is power and I think there are a lot of people out there who could use some empowerment.

If I had a penis and had gone to a master to teach me, say, stone cutting, my father would have paid the master to take me on as an apprentice. I would have served in his household in whatever capacity in exchange for room and board and knowledge for a period of 7 years (or more), which would have made me little better than an indentured servant. And then I would have struck out on my next phase as a journeyman and continued training. Once I earned the title of master under stringent training and specification, I could then say, “These are my credentials because I gave 14 years of my life to my trade in money, blood, sweat, and tears, and I am now in a position to charge money for my expertise and get my own little slave.”

If I had gone to college and enrolled in their fashion program, I would have paid tuition and gained credentials that told people, “Yeah, I kind of know what I’m talking about, so you need to pay me for my knowledge.” Oh, wait. I did do that. And I have a couple of awards to show for that. In my particular field of textiles, I’m considered a bit of an expert. So I charge.

But I didn’t go anywhere to learn how to create e-books. I learned my CSS and (X)HTML on my own from the free sites online (which sites exist in order to promote a standard markup). I learned the software programs by hit-or-miss. Nobody taught me; I didn’t ask anybody to teach me. I don’t feel I know enough to charge.

So why am I doing it?

To get traffic here into my blog to get you to buy my book. I am an expert on the subject of The Proviso, so I want to get paid for it. I am fortunate in that a couple of people have mostly agreed with me on my level of expertise.

Rightly or wrongly, some knowledge has to be given away to entice you to buy my product. Sometimes, those enticements don’t seem related. Obviously, there are some problems with the method I’ve chosen, which is to say, the people most likely to show up here to take the knowledge I’m offering free are probably writing books of their own and I should view them as my competition. They probably view me as their competition, too.

But say I’m wrong and it’s painfully obvious to everyone (except me and the people who take my advice) that I have no clue what I’m doing. Well, then my competition will screw up, too.

Sometimes free isn’t worth what you paid for it and can actually cost you a whole lot of real time and cash.

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January 29th, 2009  
Tags: creating ebooks, free, independent publishing, monetizing art, philosophy, publishing, self-publishing, Stay, work-in-progress



First, make it good

Books*Authors*Pubs, Money 0 Comment »

NOTE: This is the second in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

Today is David’s turn and believe me when I tell you he is far more thoughtful than I, pantser that I am.

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January 26th, 2009  
Tags: blogs, independent publishing, monetizing art, publishing, reading, self-publishing, writing



Li’l ol’ me?

Books*Authors*Pubs 7 Comments »

swlogoI’m over at SmashWords blog today, hanging out with SmashWords founder Mark Coker. C’mon over, pull up a chair and we’ll make a drinking game out of the occurrence of the words “indie,” “traditional,” and “NY.”

Oh, wait. I don’t drink. Mountain Dew, please!

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January 24th, 2009  
Tags: blogs, ebooks, epublishing, independent publishing, publishing, self-publishing, SmashWords, The Proviso, writing



Faith and hope and elbow grease

Books*Authors*Pubs, Miscellaneous 3 Comments »

I’m a permablogger over at Publishing Renaissance (for those of you who don’t know). I’m alternating Thursdays, starting January 1 (yeah, I know, it was 2 days ago). And it’s so cool to be kicking off Publishing Renaissance’s year.

Lately, I’ve been around some blogs that are extraordinarily kinda negative and I notice it brings my production down, in terms of writing the next books in the Dunham series, in terms of the projects B10 Mediaworx has on the table right now (I don’t have enough fingers to count), in terms of my own blogging, in terms of doing what writers are supposed to do once their books are published, in terms of the DDJ, and most importantly, in terms of how I treat my Tax Deductions and Dude. I know I shouldn’t allow myself to be that influenced by negativity that it starts trickling down to my fandamily, but I am.

I’ve never been a positive-thinker type of person, but Dude is and he’s rubbed off on me. I’m also not one of those “think it into existence” people, either. It’s just that I’ve noticed that the more productive I get the more positive I get; the more I hang around negativity, the less productive I get. This isn’t a good situation. I have too many interesting things to do to mess around with things that don’t advance my goals.

One of the interesting things I’m into is, as you know, independent publishing. While I do point out what I feel are the weaknesses of traditional publishing (and I’ll admit to a certain level of frustration and bitterness—I’m only human), I do that to highlight the fact that one can be in charge of one’s own destiny—

—and it’s an incredible feeling, let me tell you.

There are “vanity press” naysayers and name-callers and compulsive “helpers” who aren’t really helping. The fact that they quite often don’t differentiate between “vanity” and “POD” and “self” publishing is, I think, a function of insufficient research or a measure of insulation from the querying masses or resentment for taking a “shortcut” and bypassing the “system.” Depending on the day, that might hurt my feelings, but I keep on keeping on.

Mostly what keeps me going is when I look at the pile of projects that have been brought to us (B10 Mediaworx) that are incredible and fantastic. To know we might have a role in bringing such incredible and fantastic things to the public—things that have never been done before and we would never have conceived of on our own—because I took my destiny in my own hands is…

I have no words to describe it.

We might fail. I might fail.

And that’s okay.

But I have to make the effort, cut through the bullshit, and go forward with courage and optimism. Maybe, just maybe, I can offer someone else a hand up or a piece of information they needed or some encouragement along the way.

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January 3rd, 2009  
Tags: Dunham series, independent publishing, philosophy, publishing, self-publishing



Creating e-books: The easy way

Books*Authors*Pubs, Miscellaneous 4 Comments »

I AM AGAINST DIGITAL RIGHTS MANAGEMENT (DRM). ANY VENDOR I RECOMMEND WILL SHARE THIS STANCE AND ANY INSTRUCTIONS I GIVE WILL IGNORE ANY POSSIBILITY FOR ENCRYPTION. IF YOU WANT TO LOCK UP YOUR WORK, FIGURE IT OUT YOURSELF.

In my last episode, I instructed you to go learn (X)HTML/CSS. I was gently taken to task for that with the point, “writers shouldn’t have to learn code.” While I am of the opinion that for some writers, this is not only true, but that they should be kept from any computer interaction whatsoever, I’m afraid it’s just not realistic in the long run. You will learn something, even if it’s only the paragraph tags and all of it will be useful to you at some point.

Yes, you can use blogger.com or wordpress.com or any other sign-in platform for your blogging.

Yes, you can use Word and PrimoPDF to set type and distribute your work as a free PDF.

If you want to:

A. want to offer more than one file format (PDF) and/or

B. want to charge for your work

you’re going to have to either pay someone to do it for you or learn how to do it yourself.

There are quite a few places that will help you with #A.

FEEDBOOKS. As far as I can tell, if you use this service, you must offer your work for free. If this is not acceptable to you, just don’t use their service. (And if this isn’t true, let me know because I scoured the site and couldn’t find any “payment” type information. ) Also, you must manually build your book. Now, this has its pros and cons. The con is that it takes a while. The pro is that you can make it look purty with a little care and attention without having to learn much (if any) (X)HTML/CSS.

BOOKWORM. This is a peculiar service in that you may upload your own book, but the only format you get is the EPUB format. It is also more for reading than publishing (as far as I can tell; more information on this is welcome).

SMASHWORDS. This is the Q-DOS of e-book building/formatting. It’s very quick. And yeah, sometimes it’s dirty, especially if you don’t format your Word document correctly (as in, according to standard word processing practices and to SmashWords’s style guide). That’s the con. The pro is it’s fast and you can charge for your work.

I’m making several assumptions here. The FIRST assumption is that you want your book to be in as many electronic formats as possible. The SECOND assumption is that you want to have those formats available to you on your own hard drive for dissemination as you please. The THIRD assumption is that you want your work to have widespread visibility across the interwebz. The FOURTH assumption is that you might want to get paid for your work.

So let’s talk about SmashWords.

I heard about SmashWords from Eugene Woodbury quite a while back, who used it for his novel Path of Dreams, but I dismissed it because I thought the work had to be offered free. Then Zoe Winters used it for her free novella “Kept.” Okay. But then Aaron Ross Powell used it to offer his draft of The Hole in more formats than Kindle right after I bitched about it. Then RJ Keller used it to offer Waiting for Spring, and that’s when I had the V-8 moment.

I figured, well, what the hell, I’ll try this thing. So I took a vignette from The Proviso‘s world (not in the book) called “25 to Life” and decided to put it on Smashwords.

CAVEAT: “25 to Life” did not call for fancy formatting like The Proviso does. The Proviso has blog posts, e-mails, news clippings, court transcripts, social services records, a wedding announcement, and other specialized formatting that required different fonts, spacing, and margins to make those items look good. If you have something like that, this WILL NOT WORK for you.

Assumption 1. That you want your book to be in as many electronic formats as possible.

They have this nifty little API they call the “MeatGrinder.” It will turn a plain, properly formatted Word document into any one or more of the following digital formats:

Format Full Book
Online Reading (HTML) View
Online Reading (JavaScript) View
Kindle (.mobi) Download
Epub (open industry format, good for Stanza reader, others) Download
PDF (good for highly formatted books, or for home printing) Download
RTF (readable on most word processors) Download
LRF (for Sony Reader) Download
Palm Doc (PDB) (for Palm reading devices) Download
Plain Text (download) (flexible, but lacks much formatting) Download
Plain Text (view) (viewable as web page) View

.

As you can see, that’s a lot of variation. I got both The Hole and Waiting for Spring in the RTF format, as that was the easiest for me to convert to my eBookWise reader. Powell asked for $2.99 and Keller offered hers for “you set the price.”

Assumption 2. That you want to have those formats available to you on your own hard drive for dissemination as you please.

I don’t even know if you have to buy it yourself (if you set a price) to download which formats you want to offer from your own site or elsewhere, but even if you do have to, you got off cheap in both time and money.

Don’t be an ass. Be courteous and leave it up on SmashWords. They did the work for you.

You will NOT be able to get a straight HTML document to download and then tweak to other formats, which is good.

Assumption 3. That you want your work to have widespread visibility across the interwebz.

The founder of SmashWords, Mark Coker, says: “Our mission is to give every author a chance to find their audience.”

SmashWords is gradually gaining in name recognition and usage. Augment your presence on SmashWords with placement of your work elsewhere on the ’net. It benefits you and SmashWords (you know, the people who did the work for you).

Assumption 4. You might want to get paid for your work.

There are several payment options at SmashWords, which I’ve addressed. In my first “creating ebooks” post, commenter and indie author champion Morris Rosenthal told me about e-junkie.com, which is a payment portal for downloads. He’s had quite a bit of success with this method, though I can’t vouch for it at this time (although I do intend to check it out).

However, as far as I know, SmashWords is the only independent e-publishing vendor that offers an API process AND a payment portal and quite frankly, there’s just nothing else that beats that, even if you do have to sacrifice a little formatting.

So after having put “25 to Life” up on SmashWords, used their API, seen their output, what do I think?

The HTML and Java versions (the ones that you read on your computer) are very pretty and you can adjust fonts, colors, and sizes as you like.

The plain TXT ones are, well, plain text. It says “may lack some formatting,” but if you know anything about plain text, you know that means NO formatting.

The EPUB (use with Stanza for iPhone/iTouch, Adobe Digital Editions) format doesn’t seem to have centered anything, but I can live with that.

The LRF (Sony) and PDB (Palm) didn’t pick up the italics, which is something I CAN’T live with, but it’s being worked on right now (no promises!).

The PDF looked like a manuscript because, well, it comes from a plain Word document, so you know that going in.

The MOBI/PRC (Kindle, MobiPocket) looked great.

The RTF is obviously going to look just like a Word document, and it’s my go-to for conversion to IMP (eBookWise), so I don’t care how it looks.

If you follow the SmashWords style guide to the letter, you’ll have a slew of decent-looking e-books (including EPUB!) as defined by my last post on “the page” and you’ll get them in about 3 minutes, along with a payment portal.

SmashWords is an elegant little API, and it’s still in beta testing. I can’t wait to see what it’ll be at full force.

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December 30th, 2008  
Tags: creating ebooks, DRM, ebooks, EPUB, epublishing, independent publishing, self-publishing, SmashWords, theproviso.com



Book Review: Waiting for Spring

Books*Authors*Pubs 5 Comments »

Waiting for Spring
by RJ Keller

It’s been a long time since I threw common sense to the wind and stayed up to finish a book knowing how much I had to do the next day, but not resenting it the next day because it was totally worth it.

This book has no spiffy genre classification. After some thought, I think I’d call it “literary romance.” I don’t know what “women’s fiction” is and I’m not sure I really even know what “chick lit” is, but I’m pretty sure it’s not either of those. And you know, lately, I’ve been very happy with the books that haven’t been easily classified.

Here’s the blurb:

It’s not the kind of pain she can see and smell and wrap with an ace bandage. It’s the kind she tries to numb with sex and work and cleaning-cleaning-cleaning the house. The kind that comes from enduring a lifetime of rejection. First from her mother–whom Tess knows would have aborted her had the law allowed it–then from a string of men whose names she can never remember. And finally, at age thirty-four, from her husband of ten years; the man who once promised to love her forever.

You want angst? I gotcher angst right here, pal. And this is the good stuff, the kind that jerks you around and bashes you over the head and makes you come back for more to see how it all ends. In my experience with literary fiction (one of which was an Oprah pick—sue me), there seems to be some sort of unwritten rule about writing angst, which is to understate it, to let the subtleties of the angst dawn on the reader like a sunrise behind storm clouds.

Problem with that approach is that A) I don’t ever get to know or care about the characters enough to care about their angst and B) their angst isn’t that big of a deal anyway; if the characters clearly don’t care about their angst, why should I? So I’ll read literary fiction, don’t get me wrong, but later, I’ll scratch my head and say (if asked), “Yeah, I think I read that book, but I don’t remember the name or the author.” I just remember dipping my toe in the wading pool of that world once upon a time.

The main character, Tess, has angst and she doesn’t seem to care about her angst, either. But I cared about her angst from the very first paragraph:

They say actions speak louder than words. Maybe. But words do a hell of a lot more damage. Even well-meaning words spoken by well-meaning people.

People like Sister Patricia Mary Theriault. She was my catechism teacher when I was seven years old. Until she ruined my life. [...]

Then she told us about the bad soil. [...] But the only bad soil I heard about was this:

“As the Sower was scattering the seed, some fell along the path; it was trampled on and–”

Path. Trampled. Bad soil. [...]

“Don’t let your hearts become trampled down, children. Keep them soft and fertile so you can feel God’s love inside of you.”

Seven years old. And already I knew I was in some deep shit. The kind that even Sister Patricia couldn’t do anything about.

The twin hyperbolic allegories of “until she ruined my life” and “Seven years old. And already I knew I was in some deep shit” are not, actually, hyperbolic or allegorical, but the reader doesn’t find out why or how until far, far into the book.

You might be tempted to point out that this is simply excellent fiction infrastructure, to which I would say…yeah, I know. But I don’t see that a whole lot anymore. As far as I can tell, the current writing fad is to make me, Random Reader, ask the question and then never let it linger like a good combination of spices on my tongue or let me savor the moment of enlightenment when/if it happens.

Instead, it will ask the question and proceed to answer it for me 2 pages later and sometimes, even worse, will over-explain it in case I didn’t get it fast enough or thoroughly digest all the layers of subtext. I’m very tired of being treated like an idiot in my fiction and, further, I hate that I actually have to call attention to this amazingly annoying trend.

There are quite a few laugh-out-loud lines, sharp. Wry.

When Tess, age 34, takes Brian, age 25, as a lover, they finish, talk, then begin again not long after. Tess observes,

Ready again. Twenty-five. Gotta love that.

Keller also gives the reader glimpses of the spirituality that’s woven all through the tale; they glimmer, like the gold threads in shot fabric:

The stars, he said, were actually souls; all the souls that were too restless to be locked up in heaven. They were so restless that God let them stay outside at night to play.

And when an 8-year-old girl about to take her first communion asks Tess if she believes in God, Tess says:

“Yes, I believe in God. I just…I don’t feel close to him in church.”

“Really? Why’s that?”

I shrugged, even though I knew exactly why. I knew because I’d felt that way since I was a little girl, sitting in my church clothes, listening to the Mass. Trying to feel His presence. Struggling to feel His love. But there was nothing there. Nothing but words I didn’t completely understand and scary status. And then, one beautiful Sunday Spring morning when I was nine years old, something occurred to me. Something I never told anyone else.

He’s not really in here. God doesn’t live inside a building, and that’s all a church is; just a building filled with lots of words. [...]

Because Anne [of Green Gables] said that if she really wanted to talk to God, a real true prayer, then she’d have to go outside to do it. She’s need to surround herself with God’s creation, with His beauty; drink it in and let it fill her up. And then she could look heavenward and just feel a prayer.

The narrative itself is choppy, with sentences and paragraphs written in fits and starts, which perfectly mirrors Tess’s personality and her coping mechanisms (particularly her “personality disorder”). In fact, a good portion of Tess’s internal dialog and her observations are written as wry asides to herself and she is inviting you, Random Reader, to chuckle along with her.

And I did. Even while I had tears running down my cheeks.

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December 28th, 2008  
Tags: independent publishing, reviews, self-publishing



Creating e-books

Books*Authors*Pubs, Miscellaneous 7 Comments »

Note: I cross-posted this on Publishing Renaissance on December 24, 2008.

I’ve been thinking about offering a quick’n’dirty series on how to create various ebook formats, wondering if independent publishers (or even micro- and small presses) know how to disseminate their wares effectively in electronic format. I know PDF is the fallback position and while I have a love/hate relationship with PDF (formatting, yay! reading on computer, boo! hiss!), most people who don’t have an ebook reading device pretty much are stuck with the computer.

(This is one reason I have issues with places like Lulu, iUniverse, AuthorHouse, etc. Their electronic delivery is exclusively PDF. I don’t know if the authors have the option to create other formats or even if they’re inclined to do so, but I urge those indies who choose such providers to check it out and diversify.)

SmashWords has a grinder program that allows you to upload your document and then spits out various electronic incarnations of it, but it has formatting issues, which is to say, some it ain’t pretty especially if you have a not-very-well-formatted RTF document to begin with. Oh well and get over it. They do a marvelous job with what they get and it’s a few hundred steps in the right direction—not to mention the fact that once you get it on your ebook reading device, it probably won’t make you any difference.

But in case you do want to know how it’s done (or, more properly, how we did it, properly or not), what tools we used, why—and we invite others to correct us on more efficient ways to do it (that doesn’t involve Book Designer, thanks)—here’s the first and most important thing you have to do:

Learn XHTML and CSS. Really.

O’Reilly at Tools of Change is pushing for all formats to be based on XML, but if you’re reading this post, this is probably a DIY project and XHTML is, IMO, easier to learn. You will need this for every format you might want to offer (except PDB [Palm] and as an ebook application [iApp] to be sold in the iTunes store).

After that, it’s all tweaks and about 6 different pieces of (almost free) software.

Go on now and learn XHTML and CSS. I’m not going to post tutorials on that when others have done it better than I.

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December 21st, 2008  
Tags: creating ebooks, DRM, ebooks, epublishing, independent publishing, self-publishing, SmashWords



The holiday TBR pile

Books*Authors*Pubs 8 Comments »

In order:

Waiting for Spring by RJ Keller

Currently reading. Excellent, excellent work.

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The Duchess, Her Maid, The Groom, & Their Lover by Victoria Janssen

Started. I wanted to read this book but then saw the ebook price ($11.30! for an ELECTRONIC book!!!), bitched about it, then was offered a copy if I would review it, which I will. I will admit, however, that I find myself reading it through the filter of some blogging unpleasantness elsewhere.

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The Hole (Draft) by Aaron Ross Powell

Started. This seems more of a visual novel to me (I’m a visual reader) and I have to have some quiet time to do it. Between the DDJ (damned day job) and the Tax Deductions, finding sufficient quiet time has been difficult.

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December 19th, 2008  
Tags: ebooks, erotica, Harlequin, independent publishing, reading, self-publishing, TBR



Publishing Renaissance

Books*Authors*Pubs, Miscellaneous 0 Comment »

It’s my day to blog over at Publishing Renaissance, a group blog by independent authors exploring the industry, writing, publishing, and the business of publishing. C’mon over!

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December 18th, 2008  
Tags: independent publishing, POD, print-on-demand, publishing, self-publishing



Zoe Winters’s “Kept”

Books*Authors*Pubs 5 Comments »

Kept
by Zoe Winters
published by IncuBooks

Zoe is an independent publisher I “met” by happenstance when I got soundly thrashed on Dear Author for suggesting that a multi-published author whose 3-book SERIES contract had been canceled after book 2 (leaving her fans out in the cold with characters they loved) actually self-publish the third book in the series (you know, since her rights had reverted back to her and she already has a fan base salivating for it). Good gravy, you’d'a thunk I’d said the Rapture was coming tomorrow and they’d all be left behind and have 666 burned into their foreheads bwahahahahaha burn in hell losers.

Anyhoo, as Bob Ross would say, it was a happy accident.

Kept is a free novella you can find at her site (link above) in PDF form. You can find it at Amazon in Kindle for 80¢ and you can find it on Smashwords in various formats for those of us who bitch if we don’t get it the way we want it. Somebody call me a waaaaahmbulance.

And really, “free” is my second-favorite four-letter f-word.

Here’s the blurb:

Greta is a werecat whose tribe plans to sacrifice her during the next full moon. Her only hope for survival is Dayne, a sorcerer who once massacred most of the tribe. What’s that thing they say about the enemy of your enemy?

Now, I don’t do much paranormal and I really don’t like shapeshifters, but throw the word “sorcerer” or “wizard” or “warlock” at me and I’ll take a second look. And I’m glad I did.

Beefs first:

The story was a little choppy in moments of transition, but I’ve seen that so much lately that it doesn’t bother me as much as it used to and, I’m guessing, readers are being taught to get used to it and, by extension, writers are doing it more.

Also, the story could’ve been longer with more explanation of the world. I (Random Reader who likes really really really long books) would have liked that. Let me get you some salt for that opinion.

Good stuff:

What glimpses of their world I got, I liked. I could tell it wasn’t a half-assed world half-thunk-up on the fly, and that it had depth and detail underneath. (Repeat: wanted more.)

I really enjoyed the hero’s crankiness and the fact that he was “old” (how old we’re not told, but I inferred around a century). I liked that when the hero and heroine had sex pretty nearly upfront it was because of species-specific hormone issues (i.e., cat in heat) that she usually controls with medicine, but didn’t have her medicine with her.

I laughed a lot through this book. The banter is witty and cute, seems natural to both of them, and gave the characters the depth that natural humor brings to people.

The cover’s pretty and the interior design is good. In short, it’s right up there with a lot of the novellas in the anthologies by traditional publishers that are on bookstore shelves and much better than a lot of other stuff I’ve read lately from the e-presses that I paid for. I enjoyed myself.

Coulda been longer. Did I say that?

So. If you get it from Smashwords, leave a tip, okay?

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December 6th, 2008  
Tags: ebooks, free, independent publishing, paranormal, publishing, reviews, romance authors, self-publishing, SmashWords



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