June 26, 2009

For those of you EPUB designer/evangelists who talk about the way EPUB allows you to embed fonts, listen up: It doesn’t make a damn bit of difference.

The only thing that makes a difference is what the EPUB reader has available to it, to wit: Adobe Digital Editions will display one font and one font ONLY.  ITS OWN.

So will Sony reader.

So will FBReader.

You can mark up the text like crazy, but I’m here to tell you, your CSS theatrics is a big fat waste of time. Ask me how I know.

Now, I didn’t set out to become in anywise an expert at this and I’m not and I’m not saying I am. But until such a time as you can make ADE, Sony Reader, and FBReader  display your brilliant design, the EPUB “embed font” “feature” is a non-starter.

Remember: People who seek out and read e-books DON’T CARE about fancy design. They care about content and the ease of its readability.

Backstory for those non-e-book types out there (hey, the non-Mormons get backstory when I post on Mormon stuff, so deal):

1. Last fall, when I was formatting The Proviso for e-book consumption, I made a decision to include the EPUB format, which is the heir apparent of the title “The MP3 of EBooks. ” I’ll spare you the geek politics of this.

2. I formatted it in HTML, went to BookGlutton to use their HTML-to-EPUB API. I plugged it in and voilà! a nice EPUB version of The Proviso. No muss, no fuss, and at no cost to me. Beautiful. Perfect.

3. Fast forward to March and I’m trying to format The Fob Bible.

Read the rest of this entry »

I’m bored of this template. Now that THE FOB BIBLE is done (more on that in another post), I’m going to be switching this blog over to the template I use for THE PROVISO cuz I like it (even though it does have a black background) and it’s amazingly flexible. Also, I find this template limiting for the e-book series (eBook? ebook? e-book? e-Book? I need to define my style).

Twitter. How do I love thee? Let me count the ways. My thoughts run in small bursts, so it’s perfect for me. Better than blogging. Follow me!

I’m giving up Facebook. I can’t stand it for many, many reasons, all of which would make me mad were I to enumerate them. If you friended me there, I’m so sorry. Catch me on Twitter.

I’m still banned at the Apple iApp store. However, you can still get THE PROVISO on your iPhone using the PDB (eReader) or EPUB files we offer, through SmashWords, and through Scribd.

STAY, book 2 in the Dunham series, will be appearing at all of the above venues some time this winter. Crossing fingers it’s around Thanksgiving.

That is all for now.

So finally my issue with Apple‘s getting some play, which is to say, over at The Future of the Internet and How to Stop It blog.

Author Moriah Jovan had a book rejected last month on that basis (although the rejection didn’t mention the book’s more creative obscenities).

Let me be clear about one thing. My other obscenities are no more or less creative than the average steamyhawt romance novel. In my opinion. However, if the steamier novels could make the cut because of the absence of the F-bomb, then yet another level of hypocrisy will have been reached. (I’d be interested to know what, if any, romance novels get converted to apps and put in the store.)

The article talks about the difference between rejected apps that are NOT e-books because e-books do have an alternative method of distribution to iPhone. (Ahem, my book is available through the SmashWords/Stanza catalog.) Anyhoo, I’m hearing that there is absolutely NO organization to the iApp store, so maybe it doesn’t matter anyway.

Except, you know, my cover Bewbies are totally eye-catching, no?

Today I saw the most brilliant thing I have seen in a week or 2.

Okay, so you know how you go to the store and while you’re waiting in line to cash out, there’s gobs and gobs of utterly useless crap and empty calories surrounding you? They scream at you: Buy me! Buy me! You need me! You cannot live without me one more second!

I’m mostly inured to that now. I’m too busy trying to figure out how Nostradamus gets so much press and I don’t.

However, today I had reason to go to Office Depot. Now, you must understand. Office Depot is like a crack house for me. I go in, I don’t come out for days, high on the scent of new paper, new pens, new plastic floor pads (the ones that go under your chair). Ah, the smell of bubble wrap in the morning.

But today I only needed to return something and went straight to the counter. On my way out, however, in that space reserved for mindless crap wanting you to buy it, I saw a good ten linear feet (3 feet high) of trial-sized toiletries. You know, like at Wal-Mart. Only better. More thoroughly thought out.

I looked. Looked again (and crap, didn’t take a pic; I’ll go back). Studied what they had. Nothing useless and several brands of each type of toiletry (Crest and Colgate, for example).

You may think this is no big deal, but it IS. This is value-added at the finest. It’s not Sony “fashion earbuds” (although those were way cute); it’s not some weird executive toy I couldn’t figure out how to work; it’s not the ubiquitous calendar. It’s also not the candy/pop/bottled water section.

No, it’s TOILETRIES. People need those. People who shop at office supply stores need those because, you know, I bet lots of business travelers end up at an office supply store. And they might have had to stop at Wal-Mart or Target later to get one of those toiletry items, but they don’t have to now because Office Depot had it. HALLELUJAH! I’ll tell you, the trip from my Office Depot to my Wal-Mart (across a highway from each other) would take half an hour because of traffic, parking, and walking. That’s money saved, people. And just think if a business traveler already knows those things are there! When he’s in a strange city, he knows he can go to the nearest Office Depot and get his packing tape AND his toothpaste.

And BRANDING! I will forever now associate the Office Depot BRAND with stocking things business travelers NEED. It’s not a high-cost item. Doesn’t take up much floor space. Dollar for dollar, I’ll bet that’s got a high ROI.

Okay, so what does this have to do with e-books?

Value added.

Things you can’t get in the print version.

If you were inclined to buy my book, but you knew the e-book version had about 10 extra scenes or character vignettes or lists of resources I used or a list of the songs I listened to while I was writing it (things that are not in the print version), would you be more inclined to check it out?*

I would. Give me a favorite author in e-book (one I’m inclined to buy in hardback anyway), tell me it’s got extra stuff on it, don’t slap any stupid DRM on it, and I’ll buy the e-book for the extra stuff and the hardback for the art.

Value added.

Value added.

Value added.

*It doesn’t yet. Be patient. I’ll retroactively send the extra package to those e-book purchasers.

I’m over at Publishing Renaissance today, blogging part 3 about how The Bewbies came into existence; in case you missed them, see part 1 and part 2, too!

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April Hamilton, independent publishing crusader extraordinary, built a new site called Publetariat, which will serve as kind of a clearinghouse/gathering space for independent-like authors. As soon as I figure out the Nixonian Drupal (you know, tricky dicky), I’ll be adding my voice over there. At least, uh, that’s what I’ve been s’posin’ to do for a while now and haven’t gotten to it. I’m sure April will find a suitable punishment for me.

The O’Reilly Tools of Change for Publishing conference went on earlier this week and I followed the comments on Twitter. Fascinating! although I’m not sure any conclusions can be drawn in any direction. Frankly, it seems to me nobody really knows what the hell’s going on in publishing right now. I will just keep on keepin’ on. By the way, a free e-book rundown of the conference is available for anyone who wants one.

A lot of what I saw related to the creative monetization of fiction, which ties in perfectly with The Urban Elitist‘s and my cross-blog series on the same.

The EPUB format drum continues to be beaten and pleasepleaseplease, PTB, do IT! All for one and one for all! The mp3 format of e-books. I cannot tell you how I salivate at the thought.

DRM was preached against as the Great Satan (which it is).

The guy behind the Espresso Book machine spoke. I don’t know what he said, but check out this video.

Some of my independent publishing cohorts and pals had a session. I wish I’d been there!

I’m coming to the conclusion that it will be another few years before e-books are widely read and that at that point, the value of the print book will be in POD pretty, well-made editions, hardback with gorgeous jackets and/or the ability to offer leather-bound and tooled editions or other specialty editions, where the object of the book is the art as well as the content. Until then, the market’s going to be in flux with regard to price, from free to outrageously overpriced. (I’ll blog this later; I have lots to say about this.)

In other news, the XY Tax Deduction went rooting in the cabinet and brought me a can of corn to make for him. So I did. He said, “I not hun’ry.”

Had a very instructive morning, dear boys and girls. The power in my neighborhood went out for a while.

The devil! you say. No, truly, it did. No lights, no TV (poor Dude and Dude’s daily recordings), no stove (electric, ptooey), no dishwasher, no washing machine or dryer (not like I personally use those things), no hot water (after what’s left is gone), no Internet (gasp!), and, my personal favorite, no data because my laptop went on battery immediately, but I keep everything on my grab’n'run emergency preparedness external hard drive.

Pffft.

So what did I do? Went hunting for my eBookWise. That’s right. I’d had it charging and it was all fresh and ready to go, but what would happen after my charge ran out in 12 to 15 hours (depending on what light level I had it set on)? I would not be able to read, that’s what would happen. And I would thus be forced back to dead-tree books.

And writing long-hand on lined paper. (Er, well, I do that anyway.)

Take away from this what you will, but while I am still a pusher of electronically transmitted stories, nothing but nothing will take the place of dead-tree books.

In the spirit of our philosophy of making it easy on the customer (well, actually, it was because our shopping cart software got upgraded to do what we wanted it to do), we’re making it even easier for you to purchase The Proviso. We can now offer the 8 e-book file formats individually, for $5.99 each. Yeah, we know times are tough, but geez, an epic novel for six bucks. That’s hours and hours of entertainment. Can’t beat that. We still offer the .zip file with all 8 formats as well as the trade paperback (free shipping!), but now you can get the one you need for a lower price! Just click on the BUY NOW button on the left sidebar underneath The Bewbies.

And don’t forget! For those of you who’ve read the book and would like to know more about those wacky kids (or you’d like to know where the Dunham series is headed next), you can find a whole slew of stuff at theproviso.com. More content. More entertainment. For free.

Usually I wouldn’t just straight-link someone else’s piece without using it as a springboard for something I want to say, but Jane said pretty much all there needs to be said. Oh, except, use a common format like, oh, say EPUB.

To commenter Steve Davidson #3: Dish!

I’m over at SmashWords blog today, hanging out with SmashWords founder Mark Coker. C’mon over, pull up a chair and we’ll make a drinking game out of the occurrence of the words “indie,” “traditional,” and “NY.”

Oh, wait. I don’t drink. Mountain Dew, please!

I have been a very good girl so far this year. Well, I mean, there was that homework assignment I didn’t help my kid with in time. And, um, I kinda sorta strayed away from my diet. Once. Okay, twice. Anyhoo.

Down below, I asked for 6 more hours in a day and the ability to not to have to sleep. That’s my number one and number two wishes for Christmas. You’re magic. You can do that.

Now, I must have this:

Penguin Classics The Arabian Nights gift set.

Okay, now, I know that you’ll have to make a stop in England to get it, but you’re going there first anyway, right? Just pick it up for me while you’re there filling stockings and such.

Yes, I KNOW it’s paper!

What’s that? Oh. Well, I DO adore e-books, Santa. But I also adore paper books. Just not…mass market paperbacks. I’d much rather read an e-book than a mass market paperback.

And look at it. Isn’t it GORGEOUS???

Okay, so remember where I said I wouldn’t put The Proviso on SmashWords because it had special formatting and boo hoo hoo?

You know what? I’m a capitalist-pig whore* and I’m full of shit, too.

SmashWords partnered with Stanza and Stanza’s iPhone store, so naturally I got over my formatting/design hubris immediately and figured out a way to do all my special little touches with your bare-bones Word settings. So, yeah. Apple, bite me. Or rather, let me bite you. The Proviso is now available on your iPhone/iTouch at the Stanza store via SmashWords in EPUB, LRF, MOBI/PRC, PDB (the PalmDoc source file, not the eReader container), and PDF. You can read 30% of it free there, too.

*Yeah, I know it was redundant and probably went without saying anyway.

But, erm, be patient. Their servers are very popular at the moment.

Yay Stanza and a big THANKS! to Mark Coker and Bill Kendrick for going out of their way to help me.

So let’s try this again and I will make myself very clear: I’m seriously pissed.

Apple rejected my book from its iApp store on the basis that it has the F-word. Now, I’m sorry, but the fact that the F-word is in my book is the least of its crimes (they must have missed the “cunt”), so…“fuck”? Really? But that’s not the point.

And you can download the Stanza (free) or eReader (free) applications to your iPhone, download my book, and read it that way, so all is not lost. But that’s not the point.

Some people call this censorship. I don’t; they’re well within their right to accept or reject any book they want. But that’s not the point.

The point is also not that Apple is cutting off its nose to spite its face. For whatever reason I don’t understand, they’re wishing-washing on e-books.

1) There is no iBooks.

2) There is no restriction of explicit lyrics and explicit/violent games and R-rated movies in the iApp store, which leads me to believe that the restriction is solely for e-book applications. Why? Are we discriminating against reading as a leisure activity? Why?

3) At the same time, Apple made a deal with ScrollMotion to provide a host of e-books as applications, but I notice they are of the young adult variety, which is a pretty safe bet, content-wise. However, they’re wrapping these up in DRM. Why?

4) Not only that, but some of them are seriously over-priced. More than the hardback!!! Gah.

5) When I actually looked at what was in the e-book section if the iApp store, it was classics in the public domain (good!) and puppies-and-kittens (no, seriously, books on puppies and kittens) and manga (in which I have no interest whatsoever). Yeah. Selection. I can get a better selection of books to read at Wal-Mart, albeit I have to go there and buy dead-tree books.

6) On Teleread, the speculation is that spikes in iTouch sales are good for e-books, but is that true for e-book applications?

Nothing Apple is doing on this front makes sense to me. David Carnoy’s Knife Music (read his whole post) was rejected for the F-word, but this wouldn’t have even come to light if he weren’t already semi-high-profile (which fact is okay with me, but it’s happening all over the place, not just with him). I mean, they’re adding e-book applications a little bit. Here and there. Snootily.

On a purely capitalist pig basis, wouldn’t you think this would be a market they would want to exploit? I can only conclude that Jobs simply carries an utter abhorrence for The Book and does not want to exploit it for another revenue stream.

Seriously.

Music.

Movies.

Games.

But not…books?

Or at least find the value in it.

Between The Apple Blog’s annoyance with books-as-applications and Booksquare’s rant about the newest ScrollMotion book app costing more than the hardcover edition,

When the ScrollMotion App and titles and prices were announced, I had one question for the publishers involved: are you on crack? Seriously, what were you smoking in that meeting?

I think I’m okay with getting banned by Apple.

I gotta find the cachet in having gotten banned. Somehow…

I want to make something very clear. What I’m doing is giving you the tools to create e-books from scratch with very little money and not a lot of automation. There’s a reason for this: When you learn it this way, you learn principles you can carry with you to other projects. If you’re expecting oh golly gee whiz bang flashy stuff, this ain’t it. It’s just the nitty gritty. Now, it is a time suck, but hopefully, if you’re inclined toward DIY and you want to know how things work, you might have fun. In fact, I want you to have fun.

I. PRELIMINARIES

For the purposes of this series, I’m going to demonstrate using a short companion vignette to The Proviso called “July 14, 2001.”

A. COVER ART AND ANY GLYPHS

I’ve assumed you’ve formatted your cover art for use on a 6″ x 9″ trade paperback. At 300 dpi (as per Lightning Source’s specifications), that’s 1800 x 2700 pixels. I suggest you do everything to Lightning Source’s specifications because if you eventually want to go into paper, you will be used to them.

I have several different sizes and formats of the cover art for The Proviso for many different purposes. One includes a grayscale .png file for the IMP format that is 290 x 435 because that’s the most comfortable size my eBookWise device allows. Most of the software we’ll be using will allow you to use your biggest size and will re-size it for you.

If you use glyphs (e.g., a publisher or imprint logo), they should be simple, small, grayscale, and in the .png format.

B. FRONT MATTER

1. Title Page

2. Copyright notices

3. Table of Contents (if the work is long enough).

4. Any acknowledgments or specialty items necessary for understanding the story (e.g., family tree, maps, provisos [heh]).

C. TEXT

D. BACK MATTER

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II. PREPARE YOUR TEXT

I’m going to assume you’re working from a Word document. You should work from your final manuscript (with minimal or no styles applied). Do not work from your typeset-with-styles document that you will use for your PDF format.

A. SELECT “Save As…” THEN CHOOSE “web page (.htm; .html).”

B. OPEN THE HTML DOCUMENT YOU JUST SAVED USING WORDPAD OR NOTEPAD.

C. STRIP ALL OF WORD’S MARKUP.

There will be scads of lines of it at the top and some along the bottom. Take it all out. You should have nothing left except straight text with <p></p> tags.

D. BUILD THE SKELETON OF THE HTML FILE:

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.01//EN”>
<html>
<head>
<title>…</title>

<style type=“text/css”>

INSERT YOUR CSS STYLE SHEET HERE
OR
LINK TO YOUR CSS STYLE SHEET HERE

</style>

</head>

<body>

INSERT YOUR CLEANLY MARKED-UP TEXT HERE

</body>

</html>

E. BUILD YOUR CSS (CASCADING STYLE SHEET).

You should have learned how to do this elsewhere.

NOTE: In my opinion, these are the things you should include in your styles:

1. Left AND right justify your text.
2. Put a fraction of a line space between each paragraph if you wish. In e-book reading, I find this desirable, but others may disagree.
3. Indent your paragraphs. I find this desirable no matter what.
4. Make sure your left and right margins don’t go to the absolute edge of the device’s screen.

F. MAKE IT PRETTY.

You don’t have to, but I think it means something to the reader, which is that you care. You care about your work and you care about the reader. You care about how the reader sees your work. They may not notice or they may, but you will know you did everything you could as professionally as you could.

So if this is important to you, do it. Use the HTML entity or ISO Latin-1 code for curly quotes and apostrophes, accented letters, em dashes instead of double hyphens. Find-and-replace will automate the process somewhat. Always use the ASCII codes instead of depending on the visual in WordPad; it won’t translate to Notepad if you care to use that as your editor. For an ellipses, use 3 periods with spaces between them. Do not use the ASCII or 3 periods run together. (You should probably just get into the habit of doing this in your manuscript.)

Left double quote: &ldquo;
Right double quote: &rdquo;
Left single quote: &lsquo;
Right single quote (apostrophe): &rsquo;

Em dash: &mdash;

G. CHECK AND DOUBLE CHECK YOUR ITALICS AND BOLDS.

Find any other specialty tags you used (e.g., double underline, strikethrough, etc.).

H. ADD IN YOUR FRONT MATTER AND BACK MATTER.

Mark it up as you wish to make it pretty, too.

I. HAVE FUN.

Experiment. Try different things to make it as pleasing to your eye as possible. It won’t be possible for you to make it pleasing to everyone, but have fun in the trying.

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III. REFINE

A. PAGINATE

I say that tongue-in-cheek because, as I’ve already discussed, there is no such thing as a page in an e-book. But for the purposes of this discussion, there is such a thing as front matter breaks, chapter breaks, and back matter breaks and I firmly believe they need to be separated and not run together.

You’ll need this tag:

<p style=“page-break-before: always”>

Live it, learn it, love it.

B. BUILD YOUR TABLE OF CONTENTS

If you have a novella or short story, don’t worry about this. If you have a doorstopper, do this. Unquestionably.

You’ll need these tags:

table: <a href=“#MARKER NAME”></a>

reference: <a name=“MARKER NAME”></a>

C. INSERT HEADERS AND FOOTERS.

If your device/reading software needs that done manually. My eBookWise does and I like it.

You’ll need these tags:

<!– HEADER –>

<header>
<table border=“0” width=“100%”>
<tr>
<td align=“left”>TITLE</td>
<td align=“right”>AUTHOR</td>
</tr>
</table>
<hr>
</header>

<!– FOOTER –>

<footer>
<table border=“0” width=“100%”>
<hr>
<tr>
<td align=“center”>PUBLISHER</td>
</tr>
</table>
</footer>

IV. CHECK IT OVER

What you should have when you’re finished is a cleanly marked-up HTML document ready to put through the eBook Publisher to create an IMP file (OEB container). Open it up in your browser. Look for formatting mistakes.

We’re going to start with the IMP (eBook Publisher) because this program has a compiler that will catch a lot of your markup errors and will help you create an even cleaner HTML document for the construction of the rest of your formats.