Lisa at Feminist Mormon Housewives had asked Giselle Galen about her creative process for a series of compare/contrast posts for fMh, and Galen kindly brought me into the conversation of creating art; more specifically, art as a form of worship.

This coincided with a post on AML wherein a novelist/publisher wondered if God cared about our art or even wanted us to cease making it.

After using Galen and Theric as a sounding board, I wrote a bit for Lisa, and figured I’d share it here, too:

I’m a novelist. I write Mormon characters (in varying states of grace with the church) who have sex. On the page. While I’ll admit that can be seen as gimmicky, it’s really not. I write what I want to read, and I want to read characters who are like me and not The Other, The Freak, The Cultist, The Satan Worshipper, The Molly Mormon, The Longsuffering Sister, The Polygamist, The Weird Neighbor, The Prude.

Other than writing what I want to read and expressing myself in my chosen art form, my broader goal is to plant our culture and traditions and jargon into the national consciousness the way Catholicism and Judaism permeate it—a common vocabulary even if one doesn’t believe or practice that faith. Everybody knows what a rosary is and what it’s for, what mass, diocese, parish, and priest mean. Everyone knows what a yarmulke is and what it symbolizes, what synagogue, Passover, Hannukah, and bar mitzvah mean. Nobody knows us by anything but our magic underwear. They don’t know what sacrament meeting, stake, ward, and bishop mean. If we don’t define ourselves for the world, the world will define us for us, and they do. And it sticks.

I’m also an active, practicing Mormon with a pagan streak a mile wide. If it weren’t for the belief that we can become gods and spend the eternities creating, I wouldn’t bother with the church at all, and I probably wouldn’t even bother with Christianity. I am willing to jump through whatever hoops I need to just in case what I believe—what I hope to be true—is, in fact, true. If it’s not, it won’t make any difference in the long run because I refuse to believe any other alternative. If I burn in a lake of fire, so be it.

That forms the core of my artistic philosophy: Creating art is practicing to become a god.

Specifically, creating paper people with souls, intellect, and free will is practicing to become God.

(Most days when I watch the news, I wonder if the Creator we worship isn’t still practicing and just hasn’t gotten it right yet. If that is so, I like to imagine we’ll all get an abject apology.)

My favorite thing to imagine is that one day, Father or Mother, whichever one likes the detail work, looked into the ocean and said, “Hm. Those could use some color.” He or She picked up a brush in one hand, and a dory fish in the other and went to town.

I like to think Father was doodling in His lab, doing some structural calculations, sketched something out and said to Himself, “They’ll call that the Fibonacci sequence and I’ll laugh my butt off while they try to figure it out.”

I express my spirituality not in small part through sexuality. I think once one starts down the path of the Mother, then pagan philosophies, it winds up there anyway. Hello, Beltane.

So I like to think Mother was sculpting in the afterglow of some really good sex and sculpted anthurium to hold onto her lover when He was off doing something else. Galen phrased it “a dildo fit for a goddess.”

Because sex is where creation begins with human beings. We created offspring before we created the tools to hunt, before we learned to farm. We started off with the Tree of Life, not the Tree of Knowledge of Good and Evil, but we needed to eat of the Tree of Knowledge to understand the Tree of Life.

But then the doubt sets in and leads to: Are we created in God’s image or are we creating God in ours?

Does it matter? For better or worse or whatever reason or by whatever mechanism (why are creation and evolution mutually exclusive?), we’re here and we’re living our lives and there’s no getting out of it and no finding out the truth until we’re released from the bonds of mortality (or choose to take the bolt cutters to it ourselves).

When I form people and their worlds, and their characteristics, beliefs, and philosophies, then set them loose to see what they’ll do when I give them a particular set of circumstances, I am not worshipping God.

I am God.

1. Finish Magdalene.

2. Make some pretty things.

a) An afghan (Tunisian crochet, the only kind I like) for XX TD.

b) A Hobbes doll for XY TD.

3. Get better at the ebook formatting thing.

a) Continue self-tutoring in SVG so I can get The Fob Bible completely digitized (text, no problem, but it’s graphics heavy).

b) Give more priority to embedding fonts.

54. Shamelessly rip off RJ Keller’s 2010-in-photos idea.

65. Get my foyer, living room, and dining room decorated and my art up on the walls, including my kitschy matadors ~1950 and my cheap bought-out-of-a-car-trunk-in-a-parking-lot-but-expensively-framed Pissaro.

76. Expose my real identity to you all (in case you haven’t figured it out already and no, my real name is not famous in the least bit) and my artsy-fartsy business because I think you might like it. But to do that, I need to work on the super-outdated website.

87. Get The Fob Bible into college curricula, where I think it belongs best.

98. Implement some fun ideas I have for The Proviso et al.

109. Get back on the low-carb wagon, exercise, and load up on the probiotics/coconut oil.

110. Sit down and relax, watch a movie with Dude once a week or so.

There. I fixed it.

…if you didn’t have a touch (or more) of madness, of moodiness and emotional lability, of doubt and depression and fear, of uncontrollable rage and joy, things you should probably go see a therapist about… You wouldn’t be an artist. You wouldn’t be driven to write or create or paint or compose or or or or or or whatever it is that you do…

My high school physics teacher said he didn’t believe in artistic temperament and that it was a copout. I struggled under the guilt of having one of those (an “artistic temperament”) off and on ever since. But you know, the key word there is “physics.” Naw. He didn’t get it. But I still try to hide it, even though it comes out here and there. It’s a lot easier to hide online, but Dude lives with me. He knows.

I’m never more emotionally stable than when I’m doing the bookkeeping and shipping and inventorying and filing. Or the sheer repetitiveness of coding e-books, building and fiddling with websites. It’s engaging. It’s cleansing, cathartic.

There’s only so much of that I can take before I must go back to the madhouse.

This is the final installment on the covers series (parts 1, 2, and 3). I never got this finished for Publishing Renaissance, so this is fresh and new.

Thank you for your continuing indulgence on the travails of designing a cover if you’re not a designer of covers. As I’ve said in the past, it took me almost a year and hundreds of hours of Photoshopping to come to the cover I did, which I affectionately call The Bewbies™. Originally, The Proviso was one book and it was enormous. Then I figured I’d probably do better to split it out into 3 parts, 1 part per romance. Then I realized there was no way to write this in three parts without making everybody crazy.

We are now at the final cycle of decisionmaking, when The Bewbies™ perked up.
Read the rest of this entry »

Wendy Drolma

I don’t know this woman from Eve. What I do know is that everything about her online presence screams master craftsman and überprofessional.

Got a scene? A masquerade party? A Labyrinth con? A Venetian extravaganza? Mardi Gras? Need some sleep? Want something exquisite to hang on your wall? This is only a sampling. Visit her gallery to get the full effect.

Then buy something from her. This kind of exquisite craftsmanship needs to be rewarded.

(I may make this a regular feature.)

Originally published at Publishing Renaissance on February 12, 2009.

Thank you for your continuing indulgence on the travails of designing a cover if you’re not a designer of covers. As I said last week, it took me almost a year and hundreds of hours of Photoshopping to come to the cover I did, which I affectionately call The Bewbies™. Originally, The Proviso was one book and it was enormous. I originally titled it Barefoot Through Fire. Then I figured I’d probably do better to split it out into 3 parts, 1 part per romance. This is the story of book 3.
Read the rest of this entry »

I didn’t say it. Someone who shall remain nameless said that to me, and it started me thinking about The Lone Artist.

I’ve been to New Orleans, Paris, Venice Beach, New York, London, Amsterdam, and other places where The Lone Artist sets about attempting to earn a living or at least approbation from a crowd of strangers walking by.

In Paris, it was the Ecole des Beaux-Arts students drawing Mona Lisa in pastels on the sidewalk, their hats out for coins.

In New Orleans, it was a pair of pre-teen boys tap dancing on a street corner, under the watchful eye of their mother, a trumpet player on a corner down the street, and an artist setting up shop in the middle of the St. Louis Cathedral courtyard, right under Jackson’s shadow.

In Amsterdam, it was the scantily-clad prostitutes in the plate-glass windows along the canal. (Okay, as “artist” and “lone,” that one’s questionable, but it’s vivid, ain’t it?)

In London, it was the—what is this guy? Is this classified as pantomime? Definitely performance art. (Shut up. I like mimes.)

In New York, it was the oddball music played by street musicians.

In Venice Beach, it was a dude who charged $5 to create origami magic with one strand from one palm frond. I knew it was a living sculpture that would die in an hour, but I bought it anyway because it was so different and . . . unexpected.  I admired that he could do it in seconds right in front of my eyes, I admired the work itself, and I kept it for the hour it lasted, then threw it away. That $5 was very well spent.

In a lot of ways, I like being a lone artist. When I go to authors’ websites and read about the difficulties they have working with a publisher, I’m glad. When I go to readers’ websites and read about how sad they are when a favorite author gets cut off mid-series, I’m glad. When I sit down to write and realize that I can do anything I want without having to account to a sales staff, I’m glad. When I know that the readership I’m gathering one by one, to whom I am ever so grateful, now has enough faith in me to go where I take them, I’m glad.

There is one respect I really don’t like it. I don’t like the near absence of distribution. But . . . that’s about the only way I can think of that I don’t like it.  After all, a street performer can only play to the audience that walks by.

It’s not easy. Some days it’s damned depressing. I count on the readers to talk to me and remind me that there is something of worth in what I do, and believe me, I remember it. I count up those emails and screen shots and snippets of conversation here and there, and I keep them, put them in my hard drive bank like coins in my hat.

So when bedtime comes (if it comes) and I fall in bed exhausted from everything I have to do to be a lone artist, it’s the good kind of exhaustion.

Howard Roark laughed.

Originally published at Publishing Renaissance January 30, 2009.

Thank you for your continuing indulgence on the travails of designing a cover if you’re not a designer of covers. As I said last week, it took me almost a year and hundreds of hours of Photoshopping to come to the cover I did, which I affectionately call The Bewbies™. Originally, The Proviso was one book and it was enormous. I originally titled it Barefoot Through Fire. Then I figured I’d probably do better to split it out into 3 parts, 1 part per romance. This is the story of book 2.
Read the rest of this entry »

Originally published at Publishing Renaissance January 6, 2009.

If you’ll all indulge me, I though it’d be fun to do a little series on the evolution of a cover by a non-cover artist/designer. It took me almost a year and hundreds of hours of Photoshopping to come to the cover I did, which I affectionately call The Bewbies™. Originally, The Proviso was one book and it was enormous. I originally titled it Barefoot Through Fire. Then I figured I’d probably do better to split it out into 3 parts, 1 part per romance. This is where the cover journey begins.
Read the rest of this entry »

I’m choking on childhood nostalgia, KCitians.

Does ANYBODY remember the mechanized dolls in the display windows at Harzfeld’s at Christmastime? And if you do, do you have a decent picture or, better yet, a line on where I can get one of those dolls or six?

There is a Harzfeld’s page and a Harzfeld’s blog, both created by historians with a book in the works, but neither has a search feature, and as far as I can tell, this is the only mention of the dolls:

A couple years ago a Dresden Doll (right), said to be from Harzfeld’s, was sold at a Kansas City area auction. This was a mechanical doll that may have been part of a Christmas window display.

(I want want want one of these dolls, even if I have to build one. I’m good at DIY! Promise!)

As an aside, I remember these chairs:

But a trip to the Harzfeld’s blog yielded something fabulous: Elle Decor featured an article on Kansas City (worth the read, even for non-Kansas Citians), and the picture gallery features the usual suspects, but gorgeous as always.

However, the ugly-ass addition to the Nelson-Atkins was extolled briefly:

“The marriage of the original neoclassical building and the stunning addition by architect Steven Holl . . . ”

I will not be happy until somebody takes a wrecking ball to that abomination. I would PAY MONEY to attend its destruction.

Keep your day job.

Accept that you will not be able to quit your day job.

Regardless how much weeping and wailing and gnashing of the teeth goes on around the web about monetizing art, if you’re a writer not already pulling income that allows writing to be your day job, just deal with the fact that you probably aren’t going to.

In my mind, making peace with the fact that you have to keep your day job is a lot easier than spending all your creative energy to resent it. Ask me how I know.

Today, right now, as I look over the fiction writer landscape on the web, I see lots of writers I can slot into roughly five categories:

1. The unpublished authors seeking publication via the normal route (query/reject/revise/repeat). They’re hustling to get an agent’s attention, and possibly spending money on ink/toner, paper, envelopes, and postage to do so. They aren’t earning any money.
2. The midlist authors having to prove their numbers in order to get their next book contract, which means they have to hustle and market and fight to make sure people know their books exist (especially if they aren’t in Wal-Mart or Target). They probably aren’t earning enough to write full time.
3. The self-published authors having to fight just to let people know they and their work exists. They probably aren’t earning enough to pay the cost of producing their book(s), much less earn a living.
4. The career category authors (Harlequin/Silhouette) and e-published romance authors (Samhain, LooseId, Ellora’s Cave), a good portion of whom can earn a fairly decent living cranking out the books, but there’s a catch: Putting out enough books to make that kind of living has to be grueling. At least, it would be for me. YMMV. The advantage to e-publishing over career category publishing, though, is that your titles never go out of print and you have A) time to build a backlist and B) your backlist is forever available to any late-night shoppers with a credit card.
5. The A- and B-list authors who have pressures of their own, I’m sure, to which I am not privy. This includes anyone who may (if they choose to) write only one book per year or fewer and earn a comfortable living doing so.

Now, I’m obviously #3, except that I’m doing okay: Not enough to quit doing my day job, but enough to bear out the investment of time and money. (See my Six-Year Plan.) However, my goal is the same as the e-published authors: Build the backlist and invest in the future.

I hate my day job. I really do. Yeah, it’s my own business but I hate the work, mostly because I’ve been doing it or something similar for years. It’s easier now that I have a couple of decent clients, but the work remains. I fight an uphill battle every day to Just Do It, but do it I must. Some days I’m more successful than others.

But the explosion of free versus paid writing that has kind of ballooned lately with Chris Anderson’s book Free, and Malcolm Gladwell’s review of that book in the New Yorker only reinforces the necessity of resigning myself to the fact that I must have a day job.

For now.

The fact of the matter is that I have better odds of doing so than unpublished authors who hold out hope that they’ll hit the lottery.

I also believe that I have better odds than those authors who have to prove every book via sales, even if all the stars are aligned against them (bad cover art, little marketing support, not being in Wal-Mart or Target); perhaps that myopic of me, but I’m hustling for 100% profit, while they’re hustling for 10% royalties and they’re locked into questionable digital contracts (amongst other things).

As for career category writing, I couldn’t do it (as stated above), especially within the restrictions of category. I know, because I tried, and missed the bullseye by half a hair every single time.

I also couldn’t do e-publishing because there isn’t one that would contract what I write, and I know that; I’d rather not waste their time or mine. Also, see above for the grind in order to make money.

Basically, what I have on my side is control and time. I’m going to write no matter what, and I’m going to write what the stories I have to tell. I’d rather put it out there for the opportunity to earn a little money than let it languish in the inboxes of agents who are also feeling the pinch.

Yeah, I think I’m in a really good position. I just can’t quit my day job.

Yet.

I’m slowly coming to terms with that.

NOTE: This is the first in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

I’ve been thinking about this for a while; how, if the product you offer is free, can you make a living at it? Answer’s simple: You can’t. So why do we writers do this? Just be read? Really? I thought I might need therapy, which is when I began writing this post.

In David’s excellent post, How to Get Your E-book Read, my overriding thought was that getting read is not the problem. In the era of “information wants to be free,” getting paid will be the problem. His article was serendipitous because then I knew I wasn’t alone in my thinking and we began to talk. Since he and I started brainstorming last week about what facets of the money issue we could cover (and believe me, we’ve uncovered more facets than a 2-carat marquis diamond), I’ve seen three disparate conversations/articles concerning this.

First, this Dear Author thread (almost 550! comments) wherein an author stated that she pulled a series because her work was pirated so heavily she couldn’t make money on it and, further, that if a day came that she couldn’t make money writing, she’d just stop.

Second, Ara13 in this Publishing Renaissance thread says:

I read last week how one of this blog’s bloggers complimented a writer by saying she passed on her book to a friend. I winced. For me, that was a back-handed compliment. Sure, it’s great that you like my work and want others to be exposed to it, but if you really want to help, you’ll buy them a copy. Sorry, but being able to pay my rent and grocery bills allows me to pursue such a creative endeavor.

Third, this Time article, most of which is quotable, but this is the phrase that stuck out to me:

From a modern capitalist marketplace, we’ve moved to a postmodern, postcapitalist bazaar where money is increasingly optional.

Postcapitalist.

Money optional.

I nearly had a heart attack.

When I was 18 and new to college, I had a teacher who told me, “Don’t give away your knowledge. You earned it, you paid for it in time, money, blood, sweat, and tears. Don’t give it away for free.”

I choked. It went against everything I’d been taught both at home and at church (Mormons have no paid clergy; it’s strictly volunteer), and I was horrified. Then that teacher went on to prove himself an asshole, so I felt vindicated.

But as I got on in life and saw that those who have knowledge and who teach for little or no money aren’t very…respected. And I read books of philosophy that changed my thinking. Yeah, one of them was Atlas Shrugged. Sue me.

Then I got along farther in life and saw that sharing a little quality knowledge is useful as well as generous. It’s empowering to giver and taker. It at once gives the receiver a fish so that he doesn’t keel over from hunger and teaches him how to use a fishing pole. It’s a personal choice in how to balance what to give, how much, and when. However.

There is a price:

1. Expectation and entitlement. As in, some people will then feel entitled to more of the giver’s knowledge, and possibly get upset when more is not forthcoming.

2. Devaluation. As in, whether it’s taken or not, it will be seen as disposable because it’s cheap or free. “This is advice is free, so it’s worth what you paid for it” takes on a whole new meaning in today’s postcapitalist, money-optional bazaar.

I have fear for the future of information.

What I truly fear is that all content, all information, all written entertainment, will be free and thus, devalued. The consultant (knowledge) and artist and musician and author need to be rewarded monetarily for their work or else they can’t eat.

Most consultants will find a way to monetize their knowledge. Chris Brogan does. Ramit Sethi does. Christine Comaford-Lynch does. Suze Orman does. No matter how much they give away.

Artists find ways to monetize their knowledge, from the elite to the bourgeois to the commercial to the assembly line.

Musicians tour and sell merchandise. (I probably should’ve used Radiohead for that example, but oh well.)

But most writers have no real avenue of residual earnings off their writing, except through direct sale of the work itself. Most writers will do whatever it is they do anyway without pay and continue to sling hash and throw themselves on the altar of “honing their craft” in order to earn the approbation of agents and editors (if they continue to exist in any number). They’ll take increasingly lower wages in order to be afforded the privilege of writing for money (i.e., “be a REAL writer”) for the cachet of having gotten The Call.

And then they’ll be pirated one way (cutting a print book open and scanning it) or another (file sharing).

Because the consumer has been trained via a number of methods to feel entitled to intellectual property and will, in turn, slap down any writer egotistical enough to say, “Hey, the work product of my brain is worth money.” They’ll do this through two methods:

Refuse to pay and not consume, then find free (possibly inferior, probably equivalent, possibly superior) content elsewhere.

Refuse to pay and consume anyway. Piracy.

No, his mind is not for rent to any god or government.

Nor, I would add, a self-entitled public. It should be for sale.

Aside: I needed the expertise of an editor to thoroughly go over my book. I paid her. I will not disclose how much because I don’t want to think about it; however, she had expertise I did not and I felt…weird…about asking someone to do that much work for little to no money.

What’s the answer?

Hell, I don’t know.

Rand had her architect and her musician and her novelist ride off into the sunset poverty-stricken for the sake of their art, taking their work with them.

The Internet drowns in pundits and theorists claiming, “Information wants to be freeeeeeeeeeeeeee!”

The writer in me, the one who was reared to give away knowledge, still hears the siren call of That One Person to whom what I have to say will make a difference in his life and possibly change it for the better—whether I know it or not.

The entrepreneur in me wants to make a living doing what I love to do. Validation is gravy, but I gotta have the spuds.

The New York Times reports that Coosje van Bruggen, the wife portion of the husband-and-wife sculpture team who designed them, died of breast cancer at age 66 (hat tip: Pitch).

Okay, I’ll admit I didn’t like them at first, but they’ve grown on me. But! Don’t think the construction trailer Bloch Addition will grow on me in a similar fashion.

Godspeed, Artist.

(OH HO!!!! What’s this? Now 24 hours after I wrote the above post and slotted it for publication):

So Tony reports that the Star reports that the Nelson-Atkins is laying off 20-25 people because their endowment income is down (well, shit, everybody’s investments are down—wanna look at our 401(k) stats? I thought not).

No, really. It’s not that the endowment is down. For Pete’s sake, the thing got built during the effing Depression (well, like everything else in Kansas City). Your problem is your light bill, which you knew back in October, if not before. So gallery CEO Marc Wilson says to the Star, he says,

“These figures are impacted by museum attendance,” Wilson said. “The public is not responding to the expanded museum the way past indicators suggest.”

Gee, ya think?

SOLUTION! Tear it down. Then you could create jobs and your attendance would go back up again. After all, the people who love and adore the construction trailer Bloch Addition don’t actually live here.

Oh, and donate the materials to Habitat for Humanity. I love those people.

I said something in my little rant the other day that’s stuck with me: The book is the art.

To me, Harry Potter’s fabulous because it’s a whole experience. The cover art and the story work together. It’s got color, movement, focus, texture. You’re sitting there in your reading chair on a cold day (possibly snowing), drinking hot chocolate, bundled up with this heavy hardback book in your hands.

Your head’s in the story. Your eyes are seeing the specialized fonts in the header and the brilliant colors of the edge of the binding. Every once in a while, your eyes get a treat in the form of a graphic buried in the text denoting handwritten notes that give you a sense of intimacy with the events that you don’t get with typesetting. Your arms feel the weight of good storytelling. Your fingertips brush the dust jacket and feel the texture of the thick mottled matte paper, they pinch heavy paper between them and turn the pages.

I have a leatherbound edition of Alice in Wonderland. It, too, is an experience, with a little bit of the feel of age. Deckle edges are the best.

I can tell you all the usual reasons I decided to publish independently, and give you another half dozen reasons why Dude enthusiastically encouraged me to do so (the biggest being that he has faith in my work). But after my little temper tantrum, it occurred to me that there was one other reason I really hadn’t thought about much:

The whole book is the art. I had a vision for my book, the series. Even when I was sending out queries galore, I had a vision and I’ll tell you, I was vaguely depressed to think that even if I got The Call, someone else was going to take my vision and put his own spin on it–and he may or may not give a fat rat’s ass what I want or what I see. That’s not to say a graphic artist wouldn’t have done better than I could have and surpassed my vision by light years. It’s simply that I would have no control over it, a little input that might or might not be taken into account, and perhaps no veto power, especially if he was up against a deadline. This is not a client-vendor relationship between the author and the artist.

Interior design is a relative static: You design so as to make the reader unaware of your design. You don’t give him a headache, you don’t wear his eyeballs out. In short, as Zoe put it, you don’t piss him off.

I can give no advice with regard to other indies and how they handle cover design. All I’m saying is that I’m a very visual person and for me, the story is not the art.

It’s the book.

Thank Mike Cane for this rant.

I’ve read a few self-pubbed books lately. None of them were egregiously horrible in the design department and a couple of them were even fairly decent. And frankly, after I converted them to digital and put them on my ebook reader, it wasn’t an issue at all. But let me take the opportunity today to piss off everybody right up front and then we’ll get to the good stuff.

1. If I hear one more word out of self-pub haters that someone self-pubs because she sucks as a writer– Oh, wait. I hear that all the time and move along on my own business. Nebber mind. You go ahead and keep doing what you’re doing, Mr./Ms. Author, because obviously it’s working for you. (Note: I saw the writing on the wall for me when an editor said, “We love it and it’s well written, but we don’t know where to put it.”)

2. If I hear one more word out of proudly proclaimed self-publishers that no one can typeset anything in MS Word and make it look right, I’ll scream. Yeah, I have seen your books and yes, like you, I can tell who did and didn’t use Word for typesetting. Yes, you proud InDesign/PageMaker users, I can tell that you (or the interior design person you hired) used InDesign/PageMaker. How can I tell? Because you (or the person you hired) suck at InDesign/PageMaker. I cut my teeth on PageMaker in J-school, so I know what it can and can’t do and how well you have to know it to do it right. GIGO.

Design, people. Design is the first reason independent publishing gets no respect. If a reader can’t get past the design, doesn’t matter how good the writing is or isn’t.

I’m not going to worry about discussing cover art today, because, well, I can’t speak. I winged that and after about a year and sixteen different covers, I had enough skills to put this together:

CLICK TO ENLARGE

So let’s talk about interiors, shall we? In this I have a wee bit of knowledge, but mostly it comes from J-school.

In my opinion, there are a few basics that should be fairly commonsensical but I’ve seen violated as of late:

1. Don’t use Times New Roman 12 pt single spaced. Please. Pleasepleaseplease. Pwettypweeze with sugar on top. (And as a personal favor to me, don’t use Garamond or Palatino Linotype, either. Ask Lulu to please add some more fonts to their repertoire you don’t have to embed OR learn how to embed your fonts, but then you wouldn’t need Lulu.) If you choose to use a sans-serif font, pick one that’s easy on the eyeballs like Calibri or Candara.

2. Justify your margins.

3. Don’t use 1/2-inch paragraph indent. Use something a lot smaller.

4. White space!!! You can get away with using a smaller font size if you make sure your line spacing is adequate.

5. Don’t put your headers on the chapter page break.

In my case, I had a 283,000-word book. I wasn’t going to be able to mess with font sizes much and still fit it all in one spine, which meant I had to do a couple of things I wasn’t happy about, but won’t do on books any shorter. One thing was having to make the font 11 pt. Because in Adobe Jenson, that’s really really really small; on the other hand, the line spacing is 14 pt, which, according to some typography books I’ve read, is a good ratio and I must say my eyeballs agree. The other thing was:

6. Start all chapters on the odd page, not the even. This isn’t a “rule” so much as simple polish. I couldn’t do it because of my page count. On the other hand, I haven’t read a book that stuck to this “rule” in so long I’m not even sure why I care.

Okay, so here’s an example from The Proviso:

CLICK TO ENLARGE

Let’s break it down.

1) No header on chapter page, and no page number, either.

2) Right margin justified.

3) 0.5 inch on the outside margin, but wider margin on top and bottom (not much, admittedly, but enough).

4) 0.2 inch paragraph indent.

5) Drop cap and first line small caps. It’s nice. It means you notice details. Neither of these is necessary, but it polishes without going overboard.

6) Nice line spacing = plenty of white space, or at least, as much line space as I could afford, given the length of the book and Lightning Source’s printing limitations.

So what’s my point?

If you are going to try to do these things yourself, learn what makes human eyeballs happy. Read the books. The one I lived and breathed by was this one:

Practice. Experiment. Study the way other books are designed (especially the high-end ones). Notice details. Take notes. Don’t be afraid to throw out your pet specs (the same way you shouldn’t be afraid to throw out your words that don’t work).

Independent publishing is a business just like any other business that sells goods to merchants, which makes it difficult enough for us in an industry that doesn’t do business that way and has a vested interest in keeping the status quo. But you know what? If the last week of handselling has taught me anything, it’s that the readers don’t care who published your book–unless it looks like an unprofessional job.

If they take one look at the book and ask to see it, read the back copy, then flip open the pages to read a little bit, and then whip out their checkbook (especially for a book this expensive), then you’ve done something right. If they aren’t intrigued enough to make it to the back copy, and then the first couple of pages, all the good writing in the world isn’t going to help you. They won’t know why they don’t like looking at it and they’ll care even less, but they will know they just don’t want to look at it.

Bottom line: Once you’re finished with the story inside, forget about it and concentrate on the visuals. The book is the art. It all works together in a symbiotic fashion. Don’t believe me? Ask all those authors whose publishers killed their sales straight out of the gate with a bad cover and bad back copy.

“We don’t know where to put it.”

I do. Right in the readers’ hands.