How to destroy a brand in one easy (lazy) step

So most of us DIYers out here are trying to brand ourselves. We spend our time on Twitter and Facebook and message boards and whatnot trying to build an audience and a fanbase.

Then the midlist authors come along and digitize their backlists, and everybody’s happy because they already have a brand and they’re simply supplying a product that people want. Yay.

And then there are the midlist and higher-up authors who self-publish new stuff. That’s kind of an interesting experiment. I like watching it all play out even though, well, their brand trumps my brand and I have to work harder at establishing my brand.

Thus, it should make me happy when a very well-established author self-publishes something new and it’s crap. But it doesn’t make me happy. It makes me sad.

See, one big slip, and the reader suddenly suspects that you’re not a very good writer and that your editors made you who you are, and…you’re going to throw away years of investment in your brand and your work product  just because you want to cash in on a 99c romance novella heatwave or make money off your under-the-bed manuscripts?

You insult your readers. You insult your former editors. You make a mockery of your previous publishers. And you embarrass the hell out of yourself. Do you really not know how bad you look, or do you not care?

If your intent is to destroy the brand you worked for all these years because you just have to put up that novella right now because can’t wait because you’ll miss the self-publishing train if you don’t, then you are succeeding.

And you deserve it.

P.S. If you insist on going without an editor, learn how to fucking write. If you can’t do it after all these years and titles, you’re a fraud.

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