Keep your day job.

Accept that you will not be able to quit your day job.

Regardless how much weeping and wailing and gnashing of the teeth goes on around the web about monetizing art, if you’re a writer not already pulling income that allows writing to be your day job, just deal with the fact that you probably aren’t going to.

In my mind, making peace with the fact that you have to keep your day job is a lot easier than spending all your creative energy to resent it. Ask me how I know.

Today, right now, as I look over the fiction writer landscape on the web, I see lots of writers I can slot into roughly five categories:

1. The unpublished authors seeking publication via the normal route (query/reject/revise/repeat). They’re hustling to get an agent’s attention, and possibly spending money on ink/toner, paper, envelopes, and postage to do so. They aren’t earning any money.
2. The midlist authors having to prove their numbers in order to get their next book contract, which means they have to hustle and market and fight to make sure people know their books exist (especially if they aren’t in Wal-Mart or Target). They probably aren’t earning enough to write full time.
3. The self-published authors having to fight just to let people know they and their work exists. They probably aren’t earning enough to pay the cost of producing their book(s), much less earn a living.
4. The career category authors (Harlequin/Silhouette) and e-published romance authors (Samhain, LooseId, Ellora’s Cave), a good portion of whom can earn a fairly decent living cranking out the books, but there’s a catch: Putting out enough books to make that kind of living has to be grueling. At least, it would be for me. YMMV. The advantage to e-publishing over career category publishing, though, is that your titles never go out of print and you have A) time to build a backlist and B) your backlist is forever available to any late-night shoppers with a credit card.
5. The A- and B-list authors who have pressures of their own, I’m sure, to which I am not privy. This includes anyone who may (if they choose to) write only one book per year or fewer and earn a comfortable living doing so.

Now, I’m obviously #3, except that I’m doing okay: Not enough to quit doing my day job, but enough to bear out the investment of time and money. (See my Six-Year Plan.) However, my goal is the same as the e-published authors: Build the backlist and invest in the future.

I hate my day job. I really do. Yeah, it’s my own business but I hate the work, mostly because I’ve been doing it or something similar for years. It’s easier now that I have a couple of decent clients, but the work remains. I fight an uphill battle every day to Just Do It, but do it I must. Some days I’m more successful than others.

But the explosion of free versus paid writing that has kind of ballooned lately with Chris Anderson’s book Free, and Malcolm Gladwell’s review of that book in the New Yorker only reinforces the necessity of resigning myself to the fact that I must have a day job.

For now.

The fact of the matter is that I have better odds of doing so than unpublished authors who hold out hope that they’ll hit the lottery.

I also believe that I have better odds than those authors who have to prove every book via sales, even if all the stars are aligned against them (bad cover art, little marketing support, not being in Wal-Mart or Target); perhaps that myopic of me, but I’m hustling for 100% profit, while they’re hustling for 10% royalties and they’re locked into questionable digital contracts (amongst other things).

As for career category writing, I couldn’t do it (as stated above), especially within the restrictions of category. I know, because I tried, and missed the bullseye by half a hair every single time.

I also couldn’t do e-publishing because there isn’t one that would contract what I write, and I know that; I’d rather not waste their time or mine. Also, see above for the grind in order to make money.

Basically, what I have on my side is control and time. I’m going to write no matter what, and I’m going to write what the stories I have to tell. I’d rather put it out there for the opportunity to earn a little money than let it languish in the inboxes of agents who are also feeling the pinch.

Yeah, I think I’m in a really good position. I just can’t quit my day job.

Yet.

I’m slowly coming to terms with that.

You know, I shove a tanto in my gut and bleed all over the interwebz about my issues with embedded font evangelism in the name of book designer job security, then I get over it and I think I’m done.

Well, Penguin Books has reminded me this morning that not only am I not done, I’m now pissed off as a reader and not as a writer/publisher/e-book mark-up-er, except . . . this is really not about Teh Pretteh. It’s about DRM. I’m fighting the wrong battle. The book designers can go figure out their own lives. I’m a reader first, dammit.

Way back in the day (six months ago), Penguin offered the novella “You Can Count on Me” by Roxanne St. Clair as a free PDF download you could snag from Ms. St. Clair’s site. (It’s not there anymore.) It was part of a Christmas anthology called I’ll Be Home For Christmas and features characters from her long-running series called The Bullet Catchers. I believe there are currently three books in this series, with probably more to come.

Now, I don’t like romantic suspense and I don’t like anthologies and I don’t like Christmas romance novellas, but this looked like a good way to ease me into a romantic suspense series that already had me intrigued.

And it was free. No question.

Yet I forgot the cardinal rule of life: There ain’t no such thing as a free lunch.

Dear Penguin:

You suck. And not in the good, hot, naughty kind of way.

The novella is 97 PDF pages long, but it’s 5.25 MB. Why? BECAUSE IT’S A SCAN WITH A BIG FAT KANGAROO WATERMARK ON EACH PAGE.

To give you an idea of how big this is, my 736-page doorstopper’s PDF
is 7 MB. 736 pages >97 pages.

I converted this novella before I realized it was a scan. Easy enough. PDF–>RTF–>IMP.

Except it wouldn’t load onto my eBookWise. WHY WHY WHY? Well, because it’s just too big. The IMP file is 68 MB.

To sum up: Not only am I NOT going to read this free PDF (because I don’t read books on my computer), I’m also going to dump it from my computer (which I never do because even the bad books still belong to me) because it’s a space hog and severely cramps my Vostro’s innards when it tries to open the damned file, and I’m going to remember Ms. St. Clair (poor dear, I know it’s not her fault) for this and only this.

You cost me a lot of time with your chastity-belted freebie, time I could’ve used to make money to buy the anthology the novella came from and buy more of Ms. St. Clair’s work if I liked the novella.

Perhaps authors and agents negotiating contracts with you would do well to remember that your DRM process never gave me a chance to get hooked off your free hit.

Love,

Mojo

Update @8:38 p.m. It was just pointed out to me that the PDF file didn’t actually have any DRM on it. It was just a wildly bloated scanned-and-watermarked PDF. The effect, however, is the same: Make it as difficult as possible for the consumer to read the book. Every time I open the PDF, whatever else is in those graphics (it’s a scan, remember), it nearly crashes my computer.

One could argue that this is where book design and fear of piracy converge to create a virtually (heh) unusable product.

Theric put up his summer to-do list. I thought that was cool. I’ll put mine up, too. Except, well, I don’t have an entry to have a baby. We are SOOOOO done with that Tax Deduction thing.

Readin’:

Torn by God by Zoe Murdock

The Seabird of Sanematsu by Kei Swanson

Fight Club by Chuck Palahniuk

The Actor and the Housewife by Shannon Hale

The Ugly Princess by Elizabeth K. Burton (OOP & no linky)

Writin’:

Work out my sticking points on Magdalene. Thing is, I know what it is; I just can’t visualize how it all goes down.

Edits on Stay when I get it back from above-mentioned editor.

‘Rithmetic:

Create a couple of new products for My Other Business That Is Not Publishing.

There are other things I need to get done, but that’s all pretty boring stuff like, “put up a shelf” sort of stuff.

June 19, 2009

A little while back, I posted on the sentimental value I hold of the 1960s ranch. Today, I’m rethinking 25 to 30 years’ worth of self-indoctrination.

Obviously the reason it holds so much appeal to me is that it was, in my teenage mind, the unattainable. I didn’t live in a house that nice, although I didn’t begrudge what I had. I liked it fine enough that I was proud to show it off to my friends, totally unable to see that what niceness I had was only that way because my mother worked so hard to make it nice with what little she had to work with. And on hindsight, I’m not sure my friends (from more chichi neighborhoods) were terribly impressed.

(You can tell my obvious slant toward the steep-roofed “French Provincial” style ranch.) Anyway, what I was doing when I was a teenager was aspiring up. That’s good to do. But somewhere, the adult me got lost in my teenage wants and conflated that to the end-all and be-all of existence.

Lately, Dude and I have been despairing over the state of our house and its issues, almost all structural, almost all of which will suck money right out of our bank account, with nothing aesthetic to show for it. Now, I’m all for infrastructure, but geez, that still doesn’t make my lawn dandelion-less. It also doesn’t account for the innumerable walls covered with crayon drawings that I would have to continually repaint to make the spaces halfway decent.

Thus, I have come to hate my house. This is a very difficult admission to make, especially when one considers how ecstatic I was over it in the beginning, and we moved in with the intention that we weren’t moving again. EVER.

A few days ago, a friend told me about a party she went to in a chichi neighborhood of L.A. and described the splendor to me. It shocked me that my first thought was, “Real people live like that?”

Today I saw a post over at The Red Brick Store about readying a house for sale. It was a gorgeous 4,000 square foot house, and the post led to pictures, which led me to search myself for flaws in my thinking. I didn’t covet the house, but it did make me wonder if I should dare to desire it at all.

Then I went to realtor.com and put in my favorite zip code (not telling which one it is) because it embodies my best childhood memories. Let’s just say it’s a rundown little village-size town in a rundown corner of a rundown state (not Missouri), and for the first time, I saw through my own little bubble of childhood memories and thought, “Am I aspiring to this? It’s 100 times worse than what I’ve got.”

Then I thought about the 1960s ranch across the street from me which inspired that other post. It’s beautiful, with lush lawn, kept immaculate at all times and with great care (care that it takes time and energy to spend, which we don’t have). You know what? Even aspiring to that is aspiring too low at this point in my life.

That gets me to thinking about my mother and what she did with what she had.

Which she hated.

Every day of the 18 years we lived there.

Knowing that we could have had something better if she and my father weren’t sacrificing a good chunk of money every month to send us to a private school.

After I revisited my childhood memories, I looked up properties in my own zip code, and thought, “THAT is what I should be aspiring to.”

We live in a neighborhood that retains its property values no matter what because A) Kansas City seems to weather recessions/depressions fairly well, even without Boss Tom, and B) the elementary school we have is one of the best in the state. People move into this neighborhood and within the school boundaries expressly for their children to attend that school. Believe me, we aren’t going to have to send our kids to private school for an excellent education, so there’s one obstacle conquered.

This has led me to some conclusions.

1) I’m far more happy with what I have right now. (That may wax and wane.)

2) We need to work on making it as good as it can be within our limitations.

3) We need to build a plan to get out of here and move up once we have accomplished #2. And I want a swimming pool.

Whether we attain #3 or not . . . well, I just don’t know. I’m still somewhat dubious of our ability to do that.

However, if we don’t make the attempt, it most assuredly will not happen at all.

If you remember, about 100 years ago in blog time, Eugene got lambasted all over the bloggernacle for his book, Angel Falling Softly, for various crimes from “not very spiritual” to “sacrilege” to calls for his excommunication or at the very least, pulling his temple recommend. Eugene’s tab did not fit into the proper slot.

A while back, I came across a blog I keep a little eye on and had commented just to clarify a point. Yesterday I noticed that “Anonymous” had chastised me for acknowledging that my book is filthy (it is) and for dropping the F-bomb in the first line of the story. The chastisement was something along the lines of, “You call that quality Mormon fiction”?

::gallic shrug::

Well, A) “quality” was used in terms of how well the book is designed by the publisher and how well it is constructed by Lightning Source and B) I don’t consider it Mormon fiction.

People have different tastes. Nice, sweet, nearly conflict-less LDS fiction wasn’t cutting the mustard for me with regard to sparkle and (dare I say it?) lust (which doesn’t have to be consummated, but could we acknowledge its existence?). Fiction by Mormon authors out in the wild might be my brand of wild but it’s short on philosophy and faith. Genre romance of any stripe, inspirational to erotica, suffers the same lack of one for the other, so it’s not us. It’s a general lack of crossover between faith and sex.

Slot B47c&&2kd existed, but there was no correlating Tab A47c&&2kd to put in it.

I, Random Reader, wanted my slot filled. I’ve been wanting it filled for a long time. And it remained empty, growing cobwebs. I wasn’t writing it, either, because I wanted to “get” published and you don’t “get” published with a mixture like that.

So I said, “Fuck it. I’ll write what I want.”

As far as I know, I only have 1 (count ’em, ONE) LDS reader who’s managed to get past the first page. That’s okay, too. I probably made a mistake in vaguely hoping I could find a small audience amongst my own who, like me, wanted something titillating and faith-affirming (er, maybe) at the same time. Or, at the very least, not anti.

What I didn’t expect was the positive reaction from non-members who found my portrayal of us as human and extremely fallible, struggling with matters of faith and sexuality, as sympathetic and relatable—and who found the addition of faith to these people’s lives just another layer of their personalities.

Eh, don’t get me wrong. Plenty of people haven’t liked it also, for various reasons including the politics and my prose style and the fact that my characters aren’t, well, very likable at times. But…I don’t like everybody else’s books, either, so no harm, no foul. Regardless of all that, though, who liked it, who didn’t, why or whatever, the fact of the matter was that for this consumer, the market had an empty slot. So I carved out my own tab. And lo and behold! I’m not the only one who liked the shape and size of that tab.

All the foregoing is to say that this past weekend, I was blessed to brainstorm projects with two religious types (one protestant, one Catholic and independent of each other) who also like the s(t)eamier side of genre romance. It doesn’t hurt that I love these two writers’ work already, but these two projects are so outside their creators’ norms AND they are outside of, well, everybody’s norms. And I love them for it. I would never have thought of these two ideas, but these ladies did and their tab fit my slot.

Now, ladies, hurry up and finish those things. I know this publisher, see…

I’ve been stewing about this for several months, but perhaps my problem could be alleviated by not hanging out on litrachoor blogs, where it’s the nature of the beast to say what you don’t like about a particular work.

Anyway, at one niche blog I hang out on a lot (but don’t post much because I have nothing constructive to add, whether positive or negative), there are a couple of posters who comment on each and every literary offering (whether they’ve read the work or not) with a *sniff* and variations on a theme of “I don’t like this.” Usually for weird X reason.

I get that. I don’t like everything I read, either. Whether I say so is a function of A) how lazy I am that day (I can’t be arsed to sign in and comment a negative), B) how confident I am in my own scholarship (as in, I’m not a litrachoor type nor an intellectual nor even a pseudo intellectual), C) whether I actually liked the work or not (I can be arsed to sign in to make a positive comment or to take a counter position to the negative poster if I feel strongly enough about the negative comment).

Aside: Oh, I forgot. Good litrachoor criticism means you are not allowed to A) like it and B) say anything positive about it.

However, what I don’t get is the constant not liking of everything that’s posted and feeling a need to say so. And! Worse! When the commenter enumerates how the work lacks everything s/he thinks it should have, that it isn’t what s/he thought the work would/should be, i.e., “Why don’t you people write what I want to read?” while yet not actually writing anything him/herself. Especially in a niche that has precious little to offer the world to begin with. If you don’t like what’s there, write it your owndamnself.

Another aside: Why am I stuck on having been instructed in novel-writing techniques by someone who’s never written a novel (nor, as far as I know, a novella, or a short story)? And teaches an adult extended education class on the subject?

The latest offering was a poem. I liked it, and while I’ve not traditionally been a fan of poetry, Th. and Tyler (and Tyler again and Th.’s posting of May Swenson) and some dude named Danny Nelson are all seducing me to the dark side.

This was not a constructive post. I realize this. I try to offer some solution to whatever I think is a problem if I start to bitch, which is why I’ve kept a lid on this for so long. But, look, not every work that’s posted or linked is a piece of crap.

And if you think every work actually is a piece of crap, do something about it instead of hanging out on litrachoor blogs and trashing everything that walks by.

.

. . . interviewed over at David Nygren’s place.

It’s an awesome interview and a good lesson in unintended consequences of doing something you love, and that love communicating itself to others to create its own brand.

So today I’m listening to Babs and this line keeps jumping out at me: “Art isn’t easy, even when you’re hot. Advancing art is easy; financing it is not…Every time I start to feel defensive, I remember vinyl is expensive.”

In case no one missed me, I’ll tell you what I’m doing:

1. Damned Day Job. You know, I’m awfully glad to have one right now, so I’ll refrain from bitching. See aforementioned financing art to understand why I feel obliged to tell you that.

2. Had a very short deadline drop in my lap for a project I feel privileged to be part of, so there is much e-mailing and such going on around my office in order to get this yumminess out into the marketplace.

3. Stay is finished sorta. A secondary character (a throwaway, but how come all my redshirts end up demanding their own stories?) garnered some attention from alpha readers who said, “Hey, what happened to him?” The original story with Vanessa and Eric is finished and in the hands of beta readers. Yet again I’ve decided to do something bizarre, which is to say, put two mirror-image stories back-to-back in the same spine.

4. Magdalene is 3/4 finished. I believe Cassie St. James is the woman I’ve most enjoyed writing. Ever.

This balancing the art with the marketing is getting on my nerves, quite frankly. I’m a writer and I love my imaginary friends; I settle in with them and I’m mentally…gone…for days.

Plus, I’m still convinced that an author’s brand is the writing, the stories themselves. How can you have a brand that’s the writing if you only have 1 product?

I like blogging, don’t get me wrong—when I have something to say. I also didn’t like feeling like a slave to my stats, who’s visiting, where they’re coming from, what they’re reading…

Some days, I just don’t have anything to say and you know, I think more people should just not say anything when they have nothing to say. Not every second of every day must be filled with words just because we fear silence.

Tax Deduction #2, male, 3 years old, doesn’t read, taught me a very valuable lesson yesterday when he saw this:

in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company.

He knew what it was immediately. Pointed at it, blurted it out. Dude didn’t know what it was until the company identified itself.

Train up a child in the way he should go and when he is old he will not depart from me.

Mojo Branding Lesson #1.

Sigh.

So finally my issue with Apple‘s getting some play, which is to say, over at The Future of the Internet and How to Stop It blog.

Author Moriah Jovan had a book rejected last month on that basis (although the rejection didn’t mention the book’s more creative obscenities).

Let me be clear about one thing. My other obscenities are no more or less creative than the average steamyhawt romance novel. In my opinion. However, if the steamier novels could make the cut because of the absence of the F-bomb, then yet another level of hypocrisy will have been reached. (I’d be interested to know what, if any, romance novels get converted to apps and put in the store.)

The article talks about the difference between rejected apps that are NOT e-books because e-books do have an alternative method of distribution to iPhone. (Ahem, my book is available through the SmashWords/Stanza catalog.) Anyhoo, I’m hearing that there is absolutely NO organization to the iApp store, so maybe it doesn’t matter anyway.

Except, you know, my cover Bewbies are totally eye-catching, no?

Today I saw the most brilliant thing I have seen in a week or 2.

Okay, so you know how you go to the store and while you’re waiting in line to cash out, there’s gobs and gobs of utterly useless crap and empty calories surrounding you? They scream at you: Buy me! Buy me! You need me! You cannot live without me one more second!

I’m mostly inured to that now. I’m too busy trying to figure out how Nostradamus gets so much press and I don’t.

However, today I had reason to go to Office Depot. Now, you must understand. Office Depot is like a crack house for me. I go in, I don’t come out for days, high on the scent of new paper, new pens, new plastic floor pads (the ones that go under your chair). Ah, the smell of bubble wrap in the morning.

But today I only needed to return something and went straight to the counter. On my way out, however, in that space reserved for mindless crap wanting you to buy it, I saw a good ten linear feet (3 feet high) of trial-sized toiletries. You know, like at Wal-Mart. Only better. More thoroughly thought out.

I looked. Looked again (and crap, didn’t take a pic; I’ll go back). Studied what they had. Nothing useless and several brands of each type of toiletry (Crest and Colgate, for example).

You may think this is no big deal, but it IS. This is value-added at the finest. It’s not Sony “fashion earbuds” (although those were way cute); it’s not some weird executive toy I couldn’t figure out how to work; it’s not the ubiquitous calendar. It’s also not the candy/pop/bottled water section.

No, it’s TOILETRIES. People need those. People who shop at office supply stores need those because, you know, I bet lots of business travelers end up at an office supply store. And they might have had to stop at Wal-Mart or Target later to get one of those toiletry items, but they don’t have to now because Office Depot had it. HALLELUJAH! I’ll tell you, the trip from my Office Depot to my Wal-Mart (across a highway from each other) would take half an hour because of traffic, parking, and walking. That’s money saved, people. And just think if a business traveler already knows those things are there! When he’s in a strange city, he knows he can go to the nearest Office Depot and get his packing tape AND his toothpaste.

And BRANDING! I will forever now associate the Office Depot BRAND with stocking things business travelers NEED. It’s not a high-cost item. Doesn’t take up much floor space. Dollar for dollar, I’ll bet that’s got a high ROI.

Okay, so what does this have to do with e-books?

Value added.

Things you can’t get in the print version.

If you were inclined to buy my book, but you knew the e-book version had about 10 extra scenes or character vignettes or lists of resources I used or a list of the songs I listened to while I was writing it (things that are not in the print version), would you be more inclined to check it out?*

I would. Give me a favorite author in e-book (one I’m inclined to buy in hardback anyway), tell me it’s got extra stuff on it, don’t slap any stupid DRM on it, and I’ll buy the e-book for the extra stuff and the hardback for the art.

Value added.

Value added.

Value added.

*It doesn’t yet. Be patient. I’ll retroactively send the extra package to those e-book purchasers.

Quick linguistic review. From the Greek, homo- = same.

On Twitter the other day, I clicked on a URL that normally wouldn’t interest me, but for some reason caught my eye. It was about the new Kraft corporate logo:

Read the whole article, because it’s instructive, and I’ve been thinking about that off and on ever since. I don’t know why. Then I saw Sunday’s Wal-Mart insert and saw its new(ish) logo:

Do you see a difference?

Most of you will, I’m sure, since they’re back to back, but I, in all my ADDness, will glance and not see anything of import to differentiate the two. Thus, I will gloss over both. I’ve seen many other, similar logos, but I couldn’t tell you what companies they belonged to. I guess that’s my point.

I follow several different blogs that talk about social networking, branding, marketing, etc. because I know zero, zilch, nada about all this bullshit and I’d really rather not learn. However, it seems to me, in all my naïveté, that you would want your brand/logo to stand out, no?

All the writerly/agently/editorially blogs talk about branding one’s writing. Do we have logos or don’t we? How does one “brand” something that is, inherently, about…you? You have one product, or two, maybe sixteen, but really the product is you. If you have a following, your following buys you. If people don’t like your product, people don’t buy you. You are identifiable by your name.

But then there’s something like this:

.
Okay, I’m as much a sucker for matching anything and thematic continuity as the next fashion-obsessed girl, and don’t mistake me—these are gorgeous covers and put ’em together like this, they look plenty different. But put me in a bookstore without a list and I won’t remember which one I have and which one I don’t. What’s scary is that I could chalk that up to my gnat-like attention span or my ADD, except I’m not the only one with the complaint. By far.

It’s not just corporate brands or book covers. It’s cars, too.

When I was in high school, a girl in my class had a ’72 Torino. A guy had a ’69 Nova. Another had a KITT car. I drove a ’72 or ’73 Beetle (one of those freaks of nature with the auto-clutch). Occasionally. I used to be able to tell what car was what, and possibly the year.

But now?

They all look alike. It was annoying when I didn’t have a vested interest in cars, but I went looking for a luxury car for Bishop Steel Baron (Magdalene, book 3) and I found…nothing that would differentiate a luxury car from a cheap Saturn, it was downright maddening. Are you kidding me? All this time I’ve been attributing that to the laws of aerodynamics and that’s probably the most likely explanation for it, but across the brand/corporate spectrum, from Saturn to Volvo, from economy to luxury, from SUV to SUV, the vast majority look alike.

I put him in a Bugatti, in case you’re wondering.

Don’t get me started on tract housing, and that includes McMansions.

I know it’s human nature to be drawn to the familiar, but humans also like variety. I’m feeling a bit of brand oppression. The smoothing out of fonts, the smiley faces and flowers, the streamlining, the…aerodynamics.

Am I missing something? I thought branding was about differentiation. If people can’t tell you from someone else, how do they know to throw their money at you?

NOTE: This is the sixth in a series of several posts David Nygren of The Urban Elitist and I have been cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

And it’s my final entry because after reading David’s interview with Tao Lin, I’m tired. Don’t get me wrong. Doing this series has forced me to take a good look at what I’m doing and why. Because of all the things converging on the world at the same time, I have been forced to take a candid look at my resources and limitations with regard to A) putting my art out there to begin with and B) getting paid for it. It would seem to me that David’s list of what you have to do to get read, much less paid, can be boiled down to 1 starting point:

Get noticed.

Until you do, you won’t get read. Until you’re read, no one has a reason to pay you for your work, much less your writerly ephemera and dross.

This takes marketing.

This takes time. Lots of it. As Paul said over at Publishing Renaissance,

There is a time limiting factor, people expect you to pay as much attention to their work as they are paying to yours. Many people will only continue to read or comment on your bloggedy blog if you read and comment on theirs. As a result a kind of whirlpool effect is generated, a lot of time and energy expended for very little reward.

Well, I don’t know about looking for reward, but in our heart of hearts, that is the goal, no?

I hang out and comment on a lot of industry blogs: writer, publisher, agent, etc. My name-link in the comments section is an opportunity for someone to click and find me, even though I’m simply participating and not actively selling. But I’m selling. I HATE that. Every single day, something knocks on the door of my brain and says, “Why are you marketing to writers and industry people? Writers have their own projects and if publishers and agents wanted you, they’d’a said so when you were querying.” Every single day, I have the same epiphany:

Go where the readers are.

Well, where the hell are they?

The minute I started to answer that question for myself, the economy tanked, and I had the startling epiphany:

They’re in the financial doghouse, like everybody else.

Well, okay. Maybe I should just be grateful my (non-publishing) business has some income. The fact of the matter is, I invested in a leisure time industry (well, two, but that’s a different story). Right now, folks are trying to put gas in their cars to either get to work or get to job interviews. We’ve been extraordinarily lucky thus far, but those around us haven’t. If I think twice about buying a book or an e-book, it’s very likely others will, too.

I recently got active (well, semi-active) on Twitter and every time I log on, I wonder why I waited so long. I love Twitter. I love it far more than blogs and fora. It’s the methadone for my chronic IRC and Usenet withdrawal (even though I do have a really really good newsgroups provider and I hang onto mIRC like a fiend). When I tweeted my frustration with Amazon and that I feel my presence on Amazon is solely as marketing and visibility, and NOT as a revenue stream, I got this:

.

Along with the book marketing advice I’ve sometimes seen given: “The best marketing is to write another book, build your backlist,” this had me thinking for days.

About my limitations as a writer/publisher/marketer.

About my limitations as a writer.

About my limitations as a mother and wife.

About my limitations as a business owner (other than publishing).

About my obligations and priorities, to whom I owed what first.

About that little economic concept called opportunity loss.

The sad fact of my life is that I’m not a sales person and I don’t think creatively about ways to market. Tao Lin’s creativity in this knows no bounds, yet it stymies me, even when it’s laid out in detail. Every single new idea that comes to my attention seems like a chore of enormous proportions, adds to my to-do list, and takes the joy out of writing and, moreover, out of meeting people because I start to think of them as sales targets and my web stats start to become the measure of my worth.

Do I want to monetize my art? Yes, I do. I surely do want to make money doing what I love, but I have had to come to terms with the fact that I probably won’t, or at least, not anytime soon. I not only don’t enjoy marketing, I find it drains my energy for anything else in my life I could or should or want to be doing because I’m always chasing that next sale. It decreases my enjoyment in online and real-life interactions.

As an independent, I can be in this game for as long as I want; I have no restrictions other than whatever my resources allow. I can afford the time to wait out the economy, to build the backlist, to interact with a community of people who like my books.

But in the end, it only boiled down to one thing: I had to come to terms with the fact that I wasn’t going to be able to close my main business and write full-time. Not now. Maybe not ever. I had to decide that if the best I can do is make the books pay for themselves and give that many people a good read, then I have to be at peace with that.

Monetizing art? It’s a gamble at best, especially with the roadblocks in the way: market saturation, financial doom’n'gloom, loss of leisure time and money, changing technologies. But it’s not like most of us are going to stop doing the art. I’m not. David’s not. Tao Lin’s not. Zoe, Kel, Robin, J.M. Reep, and Ara aren’t. Scalzi and Wheaton and Gennita Low aren’t.

My instincts say to me, “Mojo,” they say, “a lot of people have paid money for your book and they like it and they want more. Ultimately, your loyalty should be to them, and what you owe them is another book and, if you’re feeling generous, a whole multi-media playground in this world you’ve built.”

Eventually, the economy will cycle around again (economies are cyclical, though it seems everyone forgets that), people will have money, and they will spend on leisure activities. In that time, I will have built my backlist and my world so that those people who find me and want to immerse themselves in what I’ve created will be able to pay for it.

So what have I come to? It’s simple really:

Work at the money-making business I’ve got.

Write.

Be patient.

Patient? you hoot. Yeah, in this society, whatever.

No, really.

If the only real resource you have is time, use it.

NOTE: This is the fifth in a series of several posts David Nygren of The Urban Elitist and I will be cross-blogging concerning the issue of authors (whether traditionally published, e-published, or self-published) actually getting paid for their work.

…a rather benignly frenetic author whose ability to think out of the box in terms of monetizing his art is, well, astounding. David had to promise Sontag in return for an interview; the barter system at work and tax-free, to boot!

I’ve had time to stew on this a bit and I have some closing thoughts (at least, for me), which I’ll blog in the coming days.

I’m here, I promise!

Got some fairly big projects in the works, some related to publishing, some not, and I need to really concentrate on those. It’s a concession to my ADD, which likes the time to focus on a project, to tunnel right through it, and does not like to rotate through projects on a schedule. Honestly, I get more done that way.

Also, I’m working on my last piece in the cross-blog series David Nygren of The Urban Elitist and I are doing on monetizing fiction, then I need to concentrate on putting up some pieces for Publetariat.

I’m also working on the next book in the Dunham series, Stay, which is taking on proportions I didn’t plan for. Sometimes my imaginary friends are very persuasive, which is to say, they won’t leave me the hell alone. Stay is a little more genre romance-y than The Proviso, and a lot less heavy on the religion. I’m aiming to release it on Valentine’s Day, 2010.

Tune in tomorrow. Same Bat-channel, same Bat-time.