Tax Deduction #2, male, 3 years old, doesn’t read, taught me a very valuable lesson yesterday when he saw this: 
in the bottom right-hand corner of a TV commercial with no other identifying branding and no voice-over identifying the company.
He knew what it was immediately. Pointed at it, blurted it out. Dude didn’t know what it was until the company identified itself.
Train up a child in the way he should go and when he is old he will not depart from me.
Mojo Branding Lesson #1.
Sigh.
March 5th, 2009
Tags: branding, monetizing art
March 5th, 2009 at 11:32 am
.
So what is that logo for? What’s wm?
March 5th, 2009 at 12:27 pm
Damn advertisers. How they’ve brainwashed (branded) our kids. I, on the other hand, am totally exempt from branding. No brand conditioning here… *um-hmm*
March 5th, 2009 at 1:23 pm
Fer shame, Th. I’m not TELLING you. That was the point of the post.
March 5th, 2009 at 2:27 pm
It’s not me — this is my wm logo: http://morriswm.motleyvision.org
March 5th, 2009 at 5:11 pm
I think a lot of contemporary fiction has been using brands as a form of short hand to define characters.
This is accompanied by the inherent danger of dating the book long before it’s time.
March 5th, 2009 at 5:12 pm
LOL Guilty as charged!
But Manolo Blahnik is timeless…